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On-Line Retailing: What Drives Success? Evidence from Ireland

On-Line Retailing: What Drives Success? Evidence from Ireland

William Golden, Marsha Hughes, Patricia Gallagher
Copyright: © 2003 |Volume: 15 |Issue: 3 |Pages: 13
ISSN: 1546-2234|EISSN: 1546-5012|ISSN: 1546-2234|EISBN13: 9781615200993|EISSN: 1546-5012|DOI: 10.4018/joeuc.2003070103
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MLA

Golden, William, et al. "On-Line Retailing: What Drives Success? Evidence from Ireland." JOEUC vol.15, no.3 2003: pp.32-44. http://doi.org/10.4018/joeuc.2003070103

APA

Golden, W., Hughes, M., & Gallagher, P. (2003). On-Line Retailing: What Drives Success? Evidence from Ireland. Journal of Organizational and End User Computing (JOEUC), 15(3), 32-44. http://doi.org/10.4018/joeuc.2003070103

Chicago

Golden, William, Marsha Hughes, and Patricia Gallagher. "On-Line Retailing: What Drives Success? Evidence from Ireland," Journal of Organizational and End User Computing (JOEUC) 15, no.3: 32-44. http://doi.org/10.4018/joeuc.2003070103

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Abstract

This research is a descriptive study to identify some of the factors that contribute to the successful use of e-business. The research was focused on the retail industry in Ireland and more specifically on existing on-line retailers of Irish-made gifts. The study was conducted using a postal survey. The research found that specific organizational factors—early adoption of web technology, internal IS/IT expertise, having an e-business strategy and a person who champions the e-business project—result in more successful e-business web sites. Further, the research found no evidence to support the belief that certain product types are more likely to be successful on the Web.

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