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Website Retailing: Electronic Supply Chain Replenishment

Website Retailing: Electronic Supply Chain Replenishment

Lori N. Leonard, Timothy P. Cronan
Copyright: © 2003 |Volume: 15 |Issue: 3 |Pages: 11
ISSN: 1546-2234|EISSN: 1546-5012|ISSN: 1546-2234|EISBN13: 9781615200993|EISSN: 1546-5012|DOI: 10.4018/joeuc.2003070104
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MLA

Leonard, Lori N., and Timothy P. Cronan. "Website Retailing: Electronic Supply Chain Replenishment." JOEUC vol.15, no.3 2003: pp.45-55. http://doi.org/10.4018/joeuc.2003070104

APA

Leonard, L. N. & Cronan, T. P. (2003). Website Retailing: Electronic Supply Chain Replenishment. Journal of Organizational and End User Computing (JOEUC), 15(3), 45-55. http://doi.org/10.4018/joeuc.2003070104

Chicago

Leonard, Lori N., and Timothy P. Cronan. "Website Retailing: Electronic Supply Chain Replenishment," Journal of Organizational and End User Computing (JOEUC) 15, no.3: 45-55. http://doi.org/10.4018/joeuc.2003070104

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Abstract

Electronic commerce (EC) includes electronic data interchange (EDI) and the Internet and is used in various applications to seek improvements in effectiveness and efficiency. Supply chain management (SCM) is an application of EC, and therefore, the impact of EC can be seen throughout the supply chain (SC). This study explores the effectiveness of replenishment using the Internet (i.e., website retailing) when comparing different replenishment options, by analyzing the distributor-retail outlet and retail outlet-customer links in the SC. Moreover, this research studies customer buying habits as well as inventory management strategies when products are purchased via a website. Five-hundred-and-fifteen products are analyzed over time (monthly) in order to identify replenishment issues when conducting business (e-business) from a website (eTailing).

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