Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach

doi:10.4018/joeuc.2003100101

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Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach

Khawaja A. Saeed, Yujong Hwang, Mun Y. Yi

Source Title: Journal of Organizational and End User Computing (JOEUC)15(4)

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MLA

Saeed, Khawaja A., et al. "Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach." JOEUC vol.15, no.4 2003: pp.1-26. http://doi.org/10.4018/joeuc.2003100101

APA

Saeed, K. A., Hwang, Y., & Yi, M. Y. (2003). Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach. Journal of Organizational and End User Computing (JOEUC), 15(4), 1-26. http://doi.org/10.4018/joeuc.2003100101

Chicago

Saeed, Khawaja A., Yujong Hwang, and Mun Y. Yi. "Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach," Journal of Organizational and End User Computing (JOEUC) 15, no.4: 1-26. http://doi.org/10.4018/joeuc.2003100101

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Abstract

The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study is to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature in order to enhance our knowledge of consumer behavior in electronic markets and provide clear directions for future research. This paper introduces a framework that integrates research findings across studies to develop a coherent and comprehensive picture of the online consumer behavior research conducted in the IS field. The integrative framework proposes system quality, information quality, service quality, and vendor and channel characteristics as key factors that impact online consumer behavior, achieving their effects by altering the perceptions of usefulness, ease of use, trust, and shopping enjoyment.

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Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach

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