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An Examination of Factors Associated with User Acceptance of Social Shopping Websites

Jia Shen, Lauren B. Eder

Source Title: International Journal of Technology and Human Interaction (IJTHI)7(1)

ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781613509470|DOI: 10.4018/jthi.2011010102

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MLA

Shen, Jia, and Lauren B. Eder. "An Examination of Factors Associated with User Acceptance of Social Shopping Websites." IJTHI vol.7, no.1 2011: pp.19-36. http://doi.org/10.4018/jthi.2011010102

APA

Shen, J. & Eder, L. B. (2011). An Examination of Factors Associated with User Acceptance of Social Shopping Websites. International Journal of Technology and Human Interaction (IJTHI), 7(1), 19-36. http://doi.org/10.4018/jthi.2011010102

Chicago

Shen, Jia, and Lauren B. Eder. "An Examination of Factors Associated with User Acceptance of Social Shopping Websites," International Journal of Technology and Human Interaction (IJTHI) 7, no.1: 19-36. http://doi.org/10.4018/jthi.2011010102

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Abstract

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user acceptance of social shopping websites, which are sites designed specifically to support social interactions while users shop. This paper augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce, including social comparison, social engagement, enjoyment as well as perceived ease of use and perceived usefulness. The model was empirically tested, and the results provided strong support. Implications and directions for future research are also discussed.

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An Examination of Factors Associated with User Acceptance of Social Shopping Websites

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