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Getting Real About Virtual Worlds: A Review

Getting Real About Virtual Worlds: A Review

Manish Gupta, Sung Jin, G. Lawrence Sanders, Barbara A. Sherman, Anand Simha
Copyright: © 2012 |Volume: 4 |Issue: 3 |Pages: 46
ISSN: 1942-9010|EISSN: 1942-9029|EISBN13: 9781466614673|DOI: 10.4018/jvcsn.2012070101
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MLA

Gupta, Manish, et al. "Getting Real About Virtual Worlds: A Review." IJVCSN vol.4, no.3 2012: pp.1-46. http://doi.org/10.4018/jvcsn.2012070101

APA

Gupta, M., Jin, S., Sanders, G. L., Sherman, B. A., & Simha, A. (2012). Getting Real About Virtual Worlds: A Review. International Journal of Virtual Communities and Social Networking (IJVCSN), 4(3), 1-46. http://doi.org/10.4018/jvcsn.2012070101

Chicago

Gupta, Manish, et al. "Getting Real About Virtual Worlds: A Review," International Journal of Virtual Communities and Social Networking (IJVCSN) 4, no.3: 1-46. http://doi.org/10.4018/jvcsn.2012070101

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Abstract

Virtual worlds have emerged as important socio-technical artifacts in contemporary society. They have enabled unique business models in the digital economy. This paper presents a rich account on how virtual worlds have transformed modern society and how they have been presented as having outstanding benefits and promise, with examples of successes and failures. The goal is to synthesize the research and demonstrate an accurate understanding of this novel artifact and its multi-facet consequences. In addition, and more importantly, this review proposes a research agenda for the information systems discipline and assists in identifying critical issues on virtual world technologies and strategic management practices. The objective of this study is to establish a foundation for research on virtual worlds.

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