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Newspaper Digital Content During and After the Silly Season: A Case Study

Newspaper Digital Content During and After the Silly Season: A Case Study

Ana Maria Lima, Sandrina Francisca Teixeira, Belem Barbosa
Copyright: © 2022 |Pages: 18
ISBN13: 9781668455388|ISBN10: 1668455382|ISBN13 Softcover: 9781668455395|EISBN13: 9781668455401
DOI: 10.4018/978-1-6684-5538-8.ch010
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MLA

Lima, Ana Maria, et al. "Newspaper Digital Content During and After the Silly Season: A Case Study." Implementing Automation Initiatives in Companies to Create Better-Connected Experiences, edited by Jorge Remondes and Sandrina Teixeira, IGI Global, 2022, pp. 215-232. https://doi.org/10.4018/978-1-6684-5538-8.ch010

APA

Lima, A. M., Teixeira, S. F., & Barbosa, B. (2022). Newspaper Digital Content During and After the Silly Season: A Case Study. In J. Remondes & S. Teixeira (Eds.), Implementing Automation Initiatives in Companies to Create Better-Connected Experiences (pp. 215-232). IGI Global. https://doi.org/10.4018/978-1-6684-5538-8.ch010

Chicago

Lima, Ana Maria, Sandrina Francisca Teixeira, and Belem Barbosa. "Newspaper Digital Content During and After the Silly Season: A Case Study." In Implementing Automation Initiatives in Companies to Create Better-Connected Experiences, edited by Jorge Remondes and Sandrina Teixeira, 215-232. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-5538-8.ch010

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Abstract

This chapter aims to understand the options for distributing newspaper content online and offline. By adopting a case study approach, it analyses the content strategy of one of the most widely read newspapers in Portugal, Jornal de Notícias (JN). Several data sources were used, including an interview with the director and a survey with 570 readers. JN shared a much larger number of news in the paper version. It is a newspaper focused on difficult news; however, it combines this strategy with the use of infotainment, especially in the online version. This chapter highlights the importance of aligning the content strategy and the preferences of readers.

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