Authors:
Ushio Sumita
and
Jun Yoshii
Affiliation:
University of Tsukuba, Japan
Keyword(s):
Matured Market Economy, Customer Segmentation, The 70-30 Principle, Intermediary DB, Profile Vectors.
Related
Ontology
Subjects/Areas/Topics:
Computer-Supported Education
;
Higher Order Thinking Skills
;
Learning/Teaching Methodologies and Assessment
;
Project Based Learning and Engineering Education
Abstract:
In the midst of the global mega-competition, the most competitive battle fields of economy, often referred to as the tripod consisting of the United States, EU and Japan, has entered the matured market economy where consumers are interested in acquiring goods and services to fit their particular needs, demanding a variety of products and services in small quantities. Accordingly, corporations now have to deal with segmented submarkets which change quite rapidly. For achieving the leading competitiveness in this new environment, it is no longer sufficient to capture the entire market as a whole. Instead, it is necessary to trace and analyze the segmented submarkets separately. In order to overcome this difficulty, methodologies and tools are needed for extracting effective managerial implications from the massive data collected through the Internet with speed and accuracy. The purpose of this paper is to demonstrate how to equip students with such methodologies and tools through compu
ter supported education.
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