Authors:
Atcharaporn Janmethakulwat
and
Bundit Thanasopon
Affiliation:
School of Information Technology, King Mongkut’s Institute of Technology Ladkrabang, Thailand
Keyword(s):
Digital Technology, Maritime Industry, Thai Shipowner, Technology Adoption, TOE Framework.
Abstract:
This study addresses a literature gap in the maritime sector concerning the slow adoption of digital technology by Thai shipowners to drive sustainable organizational development. Understanding the determinants of digital technology adoption is crucial. Thus, this study examines the adoption process of digital technology in Thai shipowners at the firm-level, specifically focusing on the perceived influence of technology, organization, and environment. The study employs an exploratory approach and utilizes in-depth case studies to build theory. The findings suggest that factors such as improved organizational efficacy, reduced operational expenses, enhanced internal and external communication, top management support and commitment, plan maintenance monitoring, documentation, compliance with legal, regulatory, and policy requirements, and social pressure positively influence the adoption of digital technology in Thai shipowners.