Abstract
MUSASHI is a set of commands which enables us to efficiently execute various types of data manipulations in a flexible manner, mainly aiming at data processing of huge amount of data required for data mining. Data format which MUSASHI can deal with is either an XML table written in XML or plain text file with table structure. In this paper we shall present a business application system of MUSASHI, called C-MUSASHI, dedicated to CRM oriented systems. Integrating a large amount of customer purchase histories in XML databases with the marketing tools and data mining technology based on MUSASHI, C-MUSASHI offers various basic tools for customer analysis and store management based on which data mining oriented CRM systems can be developed at extremely low cost. We apply C-MUSASHI to supermarkets and drugstores in Japan to discover useful knowledge for their marketing strategy and present possibility to construct useful CRM systems at extremely low cost by introducing MUSASHI.
Research of this paper is partly supported by the Grant-in-Aid for Scientific Research on Priority Areas (2) by the Ministry of Education, Science, Sports and Culture of Japan and the Kansai University Special Research fund, 2002.
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Yada, K. et al. (2005). Data Mining Oriented CRM Systems Based on MUSASHI: C-MUSASHI. In: Tsumoto, S., Yamaguchi, T., Numao, M., Motoda, H. (eds) Active Mining. Lecture Notes in Computer Science(), vol 3430. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11423270_9
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DOI: https://doi.org/10.1007/11423270_9
Publisher Name: Springer, Berlin, Heidelberg
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