A Case-Oriented Game for Business Learning

Abstract

This paper reports on a research project we have been conducting for two years since 2003, which aims at “integrating Case Method and Business Gaming.” This research proposes a new gaming structure model. In this model, we structuralize the decision-making area of corporate managers and build a framework to implement it as a business game. The model also contains a method to quantitatively express a corporate structure which is a mixture of middle-term business policies and short-term business operations. We use this model to develop a business game that simulates a case of “Asahi Super-Dry” to demonstrate that Business Gaming is able to deal with the qualitative decision-making area, as well as the conventional quantitative operation area.