Abstract
In this paper we present a simulation prototype of the customers’ shopping behavior in a mall using a knowledge-based multiagent geosimulation approach. The shopping behavior in a shopping mall is performed in a geographic environment (a shopping mall) and is influenced by several shopper’s characteristics (internal factors) and factors which are related to the shopping mall (external or situational factors). After identifying these factors from a large literature review we grouped them in what we called “dimensions”. Then we used these dimensions to design the knowledge-based agents’ models for the shopping behavior simulation. These models are created from empirical data and implemented in the MAGS geosimulation platform. The empirical data have been collected from questionnaires in the Square One shopping mall in Toronto (Canada). After presenting the main characteristics of our prototype, we discuss how mall’s managers of the Square One can use the Mall_MAGS prototype to make decisions about the mall spatial configuration by comparing different simulation scenarios. The simulation results are presented to mall’s managers through a user-friendly tool that we developped to carry out data analysis.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Maria, A.: Introduction to modeling and simulation. In: Proceedings of the 29th Conference on Winter Simulation, Atlanta, Georgia, December 7-10, pp. 7–13 (1997)
Bédard, Y., Rivest, S., Marchand, P.: Toward better support for spatial decision making: Defining the characteristics of Spatial On-Line Processing (SOLAP). Geomatica, the Journal of the Canadian Institute of Geomatics 55(4), 539–555 (2001)
Benenson, I., Torrens, P.M.: Geosimulation: Automata-Based Modeling of Urban Phenomena. John Wiley & Sons, London, On sale in April 2004 (2004)
Dijsktra, J., Harry, J.P., Bauke, U.: Virtual reality-based simulation of user behavior within the build environment to support the early stages of building design. In: Schreckenberg, M., Sharma, S.D. (eds.) Pedestrian and Evacuation Dynamics, pp. 173–181. Springer, Berlin (2001)
Duhaime, Kindra, Laroche, Muller: Le comportement du consommateur, Morin, G. (ed.) 2nd edn. (1996)
Frank, A.U., Bittner, S., Raubal, M.: Spatial and cognitive simulation with multi-agent systems. In: Montello, D.R. (ed.) COSIT 2001. LNCS, vol. 2205, pp. 124–139. Springer, Heidelberg (2001)
Koch, A.: Linking Multi-Agent Systems and GIS- Modeling and simulating spatial interactions-. Department of Geography RWTH Aachen. In: Angewandte Geographische Informationsverarbeitung XII, Beiträge zum AGIT-Symposium Salzburg 2000, Hrsg, pp. 252–262. Strobl/Blaschke/Griesebner, Heidelberg (2001)
Maslow, A.: Motivation and Personality, 2nd edn. Harper & Row, New York (1970)
Moulin, B., Chaker, W., Perron, J., Pelletier, P., Hogan, J.: MAGS Project: Multi-agent geosimulation and crowd simulation. In: Kuhn, W., Worboys, M.F., Timpf, S. (eds.) COSIT 2003. LNCS, vol. 2825, pp. 151–168. Springer, Heidelberg (2003)
Perron, J., Moulin, B.: Un modèle de mémoire dans un système multi-agent de géo-simulation. Revue d’Intelligence Artificielle, Hermes (2004)
Bandinin, S., Manzoni, S., Simone, C.: Heterogeneous agents situated in heterogeneous spaces. Applied Artificial Intelligence 16(9-10), 831–852 (2002)
Ulicny, B., Thalmann, D.: Crowd Simulation for interactive virtual environments and VRtraining systems. In: Proceedings of Eurographics workshop on Animation and Simulation, pp. 163–170. Springer, Heidelberg (2001)
Sung, M., Gleicher, M., Chenny, S.: Scalable behaviours for crowd simulation. Computer graphics Forum 23, 3 (2004)
Batty, M.: Agent-Based Pedestrian Modeling. CASA UCL Working papers series 61 (2003)
Raubal, M.: Agent-Based Simulation of human wayfinding. A perceptual model for unfamiliar building. PhD thesis. Vienna University of Technology. Faculty of Sciences and Informatics (2001)
Roberts, J., Merrilees, B.: Shopping centre concept evolution: An historical analysis of the Australian experience. In: ANZMAC 2000 doctoral colloquium proceedings (November 2000)
Ruiz, J.P., Chebat, J.C., Hansen, P.: Another trip to the mall: A segmentation study of customers based on their activities. Les cahiers du GERAD (January 2004)
Wakelfield Kirk, L., Baker, J.: Excitement at the mall: Determinants and effects on shopping response. Journal of retailing 74(4), 515–539 (1998)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2005 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Ali, W., Moulin, B. (2005). 2D-3D MultiAgent GeoSimulation with Knowledge-Based Agents of Customers’ Shopping Behavior in a Shopping Mall. In: Cohn, A.G., Mark, D.M. (eds) Spatial Information Theory. COSIT 2005. Lecture Notes in Computer Science, vol 3693. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11556114_28
Download citation
DOI: https://doi.org/10.1007/11556114_28
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-28964-7
Online ISBN: 978-3-540-32020-3
eBook Packages: Computer ScienceComputer Science (R0)