Abstract
E-Commerce has been much more popular in western countries where the development of E-Commerce systems has been relatively matured. While the technology and social credit environment are well developed, E-Commerce is relatively new and receives less acceptance within commercial industries in China. Building trust has been identified as one of the major concerns in E-Commerce.
In this paper, we will develop an computational model, which may be used to improve the trust-building relationship among consumers, retailers and authorities. This model considers a number of factors including direct experiences, customer recommendations, and authority certification, while parties involved in the E-Commerce activities can confidently establish and reliably enhance the trustworthiness.
We also conduct a case study on how to improve consumer-retailer trust relationship in an E-Commerce application by the use of the trust model, which is one of functional electronic storefronts with the consideration of trustworthiness in China. In addition, the findings from this research will also be helpful for national policy maker on legislation of Chinese E-Commerce activities.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Xiaoqi, L.: China’s E-Commerce report. Economic Science Press, China, Translated from Chinese (2003)
Kimery, K.M., McCord, M.: Third-party assurance: Mapping the road to trust in e-retailing. Journal of Information Technology Theory and Application (2002)
Yinjian, W.: Initiate the new age of Chinese E-Commerce, High-tech Bureau of High Technology, Ministry of Science and Technology (2002)
King, R.A.: Chinese E-Commerce coming to sense, People’s Daily (2001), http://english.people.com.cn/english/200103/22/eng20010322_65691.html
UNCTAD secretariat, E-Commerce and Development Report 2004, UNITED NATIONS, New York and Geneva (2004)
David, D.: China to Transform eCommerce Global Economy in the New Millenium, Mad Penguin (2005)
Anne, P.M., Audun, J.: Technologies for Trust in Electronic Commerce (2004)
Nielsen, J.: Trust or Bust: Communicating Trustworthiness in Web Design, Jakob Nielsen’s Alertbox (1999), http://www.useit.com/alertbox/990307.html
Nielsen, J., Molich, R., Snyder, C., Farrell, S.: E-Commerce User Experience, Technical report, Nielsen Norman Group (2000)
Cheskin Research, Trust in the Wired Americas, Cheskin Research (2000), http://www.sapient.com/cheskin/
Egger, F., de Groot, B.: Developing a Model of Trust for Electronic Commerce. In: Proceedings of the 9th International World-Wide Web Conference (2000)
Zimmermann, P.: The Official PGP User’s Guide. MIT Press, Cambridge (1995)
Maurer, U.: Modeling a Public -Key Infrastructure. In: Proceedings of the Fourth European Symposium on Research in Computer Security (1999)
Josang, A.: An Algebra for assessing Trust in Certification Chains. The Internet Society (1999)
Li, H.X.: A study on Chinese E-Commerce current situation and developing strategies of China, Huazhong Normal University (2001)
Li, Y.F.: Current status, problem and recommendation of Chinese E-Commerce legislation, CHINA.COM.CN (2002)
Li, L.: Global communities and E-Commerce legislation activities. International trade Organization (2000)
Konrad, K., Barthel, J., Fuchs, G.: Trust and Electronic Commerce - More than a Technical Problem. In: Proceedings of the 18th IEEE Symposium on Reliable Distributed Systems, Lausanne, Switzerland, October 19-22 (1999)
Braczyk, H.-J., Barthel, J., Fuchs, G., Konrad, K.: Trust and Socio-Technical Systems. In: Mller, G., Rannenberg, K. (eds.) Multilateral Security in Communications. Technology, Infrastructure, Economy, vol. 3, Addison-Wesley-Longman (1999)
Shen, J.M.: Digital Signature and Chinese E-Commerce Security. CCID Net (2004), http://tech.ccidnet.com/pub/article/c782_a189499_p1.html
Li, L.: International Organization and relevant legislation activities. E-Commerce World 12, 34–36 (2000)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2006 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Wang, Z., Zhang, Z., Zhang, Y. (2006). Towards Enhancing Trust on Chinese E-Commerce. In: Zhou, X., Li, J., Shen, H.T., Kitsuregawa, M., Zhang, Y. (eds) Frontiers of WWW Research and Development - APWeb 2006. APWeb 2006. Lecture Notes in Computer Science, vol 3841. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11610113_30
Download citation
DOI: https://doi.org/10.1007/11610113_30
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-31142-3
Online ISBN: 978-3-540-32437-9
eBook Packages: Computer ScienceComputer Science (R0)