Abstract
Color plays an important role in web site design. The selection of effective chromatic combinations and the relation of color to the perceived aesthetic and emotional value of a web site is the focus of this paper. The subject of the reported research has been to define a model through which to be able to associate color combinations with specific desirable emotional and aesthetic values. The presented approach involves application of machine learning techniques on a rich data set collected during a number of empirical studies.
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© 2006 Springer-Verlag Berlin Heidelberg
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Papachristos, E., Tselios, N., Avouris, N. (2006). Modeling Perceived Value of Color in Web Sites. In: Antoniou, G., Potamias, G., Spyropoulos, C., Plexousakis, D. (eds) Advances in Artificial Intelligence. SETN 2006. Lecture Notes in Computer Science(), vol 3955. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11752912_70
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DOI: https://doi.org/10.1007/11752912_70
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-34117-8
Online ISBN: 978-3-540-34118-5
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