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International Conference on Persuasive Technology

PERSUASIVE 2006: Persuasive Technology pp 108–111Cite as

Towards an Architecture for an Adaptive Persuasive System

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 3962))

Abstract

Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.

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References

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Author information

Authors and Affiliations

  1. Computing Science Department, University of Aberdeen, UK

    Hien Nguyen & Judith Masthoff

Authors
  1. Hien Nguyen
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  2. Judith Masthoff
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Editor information

Editors and Affiliations

  1. Eindhoven University of Technology, Den Dolech 2, 5600MB, Eindhoven, The Netherlands

    Wijnand A. IJsselsteijn

  2. Technology Management, Eindhoven University of Technology, PO Box 513, 5600, Eindhoven, MB, The Netherlands

    Yvonne A. W. de Kort

  3. Department of Human-Technology Interaction, Eindhoven University of Technology, P.O.Box 513, 5600, Eindhoven, MB, The Netherlands

    Cees Midden

  4. Faculteit Industrial Design, Technische Universiteit Eindhoven, Postbus 513, 5600, Eindhoven, MB, The Netherlands

    Berry Eggen

  5. Industrial Design Department, Eindhoven University of Technology, P.O. Box 513, 5600, Eindhoven, MB, The Netherlands

    Elise van den Hoven

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© 2006 Springer-Verlag Berlin Heidelberg

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Cite this paper

Nguyen, H., Masthoff, J. (2006). Towards an Architecture for an Adaptive Persuasive System. In: IJsselsteijn, W.A., de Kort, Y.A.W., Midden, C., Eggen, B., van den Hoven, E. (eds) Persuasive Technology. PERSUASIVE 2006. Lecture Notes in Computer Science, vol 3962. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11755494_16

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  • DOI: https://doi.org/10.1007/11755494_16

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-34291-5

  • Online ISBN: 978-3-540-34293-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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