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Equilibrium Distribution of Advertising Prices

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Algorithmic Aspects in Information and Management (AAIM 2006)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4041))

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Abstract

This paper formulates a model of advertising prices in which a homogeneous product is not intended for sales at conventional stores. The product is sold by means of advertising instead. Applications of this model can be found on numerous sales activities include, for example, insurance companies, television shopping channels and Internet e-tailers who advertise their products and prices by sending e-mails to potential buyers or by means of popup windows. This paper makes endogenous both firm advertising and price strategies in the model.

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References

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Author information

Authors and Affiliations

  1. School of Commerce and Economy, South China University of Technology, Guangzhou, 510640, P.R. China

    Qianqin Chen & Guoliang Kuang

  2. School of Business Administration, South China University of Technology, Guangzhou, 510641, P.R. China

    Wei-Guo Zhang

Authors
  1. Qianqin Chen
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  2. Wei-Guo Zhang
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  3. Guoliang Kuang
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Editor information

Editors and Affiliations

  1. Department of Computer Science, Clear Water Bay, Hong Kong University of Science and Technology, Hong Kong, China

    Siu-Wing Cheng

  2. Department of Computer Science, City University of Hong Kong,  

    Chung Keung Poon

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© 2006 Springer-Verlag Berlin Heidelberg

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Chen, Q., Zhang, WG., Kuang, G. (2006). Equilibrium Distribution of Advertising Prices. In: Cheng, SW., Poon, C.K. (eds) Algorithmic Aspects in Information and Management. AAIM 2006. Lecture Notes in Computer Science, vol 4041. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11775096_10

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  • DOI: https://doi.org/10.1007/11775096_10

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-35157-3

  • Online ISBN: 978-3-540-35158-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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