Skip to main content

The Role of Social Norm in User-Engagement and Appreciation of the Web Interface Agent Bonzi Buddy

  • Conference paper
Intelligent Virtual Agents (IVA 2006)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 4133))

Included in the following conference series:

  • 2036 Accesses

Abstract

Whether or not an agent application is accepted or rejected is not only the effect of its empathic qualities but also of the assessment of empathy by the user as influenced by peer group norms. If a Computer Science student visits, for example, a Web site that advertises the Bonzi Buddy Web agent, he or she will be prejudiced against the agent before even interacting with it and despite the empathic qualities it advertises. One of the factors causing these effects is that Computer Science students reckon with the group norms of their peers, who forbid appreciating Microsoft applications in the first place, particularly user applications that may be judged childish. This study focused on the effects of peer-group norms on individual judgments of Bonzi Buddy. Hypotheses and other details on the experiment can be found in Hoorn and Van Vugt (2004).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Similar content being viewed by others

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2006 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Hoorn, J.F., van Vugt, H.C. (2006). The Role of Social Norm in User-Engagement and Appreciation of the Web Interface Agent Bonzi Buddy. In: Gratch, J., Young, M., Aylett, R., Ballin, D., Olivier, P. (eds) Intelligent Virtual Agents. IVA 2006. Lecture Notes in Computer Science(), vol 4133. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11821830_45

Download citation

  • DOI: https://doi.org/10.1007/11821830_45

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-37593-7

  • Online ISBN: 978-3-540-37594-4

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics