Evaluation of Billboards Based on Pedestrian Flow in the Concourse of the Station

Abstract

Pedestrian flow in the concourse of the stations was simulated by Cellular Automata, and based on the simulation results, an evaluation index for billboards set along the pathway in the concourse was proposed. The practical value of billboards may depend on not only their size or placement, but the number of people who pay attention to them. In this paper, some visible area was set to each person walking in the concourse of the station, and the pedestrian flow was simulated by defining various local neighbor rules based on our experience from gates to the door of trains, or door to the gates. The score for each billboard was accumulated when a person took a look at the billboard in the view area, and evaluation index was proposed. The number of people in the concourse was counted in practice and it showed good agreement with the simulation results.