Abstract
Knowing tourists’ individual preferences provides the possibility to offer personalised tours. The challenge is to capture these preferences using a mobile device. During a field study in Görlitz three methods for preference elicitation were evaluated. The results served to clarify fundamental questions en route to developing a personal tour guide: 1) Is it possible to seed interest profiles in the mobile context with all its distractions that allow the accurate prediction of rankings of concrete sights? and, 2) Are the interest profiles sufficiently diverse to justify the computation of personalized tours instead of selecting from a list of standard tours’? The results suggest that choice among simple categories constitutes the most effective means of capturing user preferences and that standard tours would not adequately represent the wide array of interest profiles identified.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
References
Abowd, G. D., Atkeson, C. G.; Hong, J.; Long, S.; Kooper, R.; Pinkerton, M. (1997): Cyberguide — a mobile context-aware tour guide, Baltzer/ACM Wireless Networks.
Cheverst, K.; Davies, N.; Mitchell, K.; Friday, A.; Efstratiou, C. (2000): Developing a Context-aware Electronic Tourist Guide: Some Issues and Experiences, Distributed Multimedia Research Group, Lancaster University, UK.
Franke, T. (2002). Integration of Group Support Tools into an Online Tourism Advising System. Workshop on User Modeling and Decision Making in Travel and Tourism Emergent Systems, Trento, April 9–10. Accessed online (September 6, 2005). Available at: http://ectrl.itc.it/home/umtts/program.htm
Freytag, T. (2003): „Städtetourismus in Heidleberg — Ergebnisbericht zur Gästebefragung 2003.“, Geographisches Institut der Universität Heidelberg.
Gretzel, U.; Fesenmaier, D.R. (2005): “Persuasiveness of Preference Elicitation Processes in Destination Recommendation Systems” Information and Communication Technologies in Tourism 2005, Andrew Frew et al. (eds.), Springer Computer Science.
Gretzel, U., Mitsche, N., Hwang, Y.-H., and D. R. Fesenmaier (2004). Tell me who you arc and 1 tell you where to go — Travel personality testing for destination recommendation systems. Information and Communication Technologies in Tourism 2004. Vienna, Austria: Springer Verlag.
Kaufman L.; P. J. Rousseeuw (1987): “Finding Groups in Data: an Introduction to Cluster Analysis”. John Wiley & Sons, 1990
Kempermann, A.; Borgers, A.; Oppewal, H.; Timmermans, H. (2003): “Predicting the Duration of Theme Park Visitors’ Activities: An Ordered Logit Model Using Conjoint Choice Data” Journal of Travel Research Vol.41, Sage Publications.
Kempermann, A.; Chang-Hyeon, J.; Timmermans, H. (2004): “Comparing First-time and Repeat Visitors’ Activity Patterns in a Tourism Environment” Consumer Psychology of Tourism, Hospitality and Leisure Vol.3, CAB International.
Nguyen Q.N., Cavada D., Ricci F. On-Tour Interactive Travel Recommendations. In Information and Communication Technologies in Tourism 2004, Proceedings of the International Conference, Cairo, Egypt, January 26–28, 2004. Pages 259–270. Springer.
Ten Hagen, K.; Kramer, R.; Müller, P.; Schumann, B.; Hermkes, M. (2004): Semantic Matching and Heuristic Search for a Dynamic Tour Guide, Information and Communication Technologies in Tourism 2005, A. Frew et al. (eds.), Springer Computer Science
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2006 Springer-Verlag Wien
About this paper
Cite this paper
Kramer, R., Modsching, M., ten Hagen, K., Gretzel, U. (2006). A Field Trial to Elicit Individual Preferences in the Context of a Mobile Dynamic Tour Guide. In: Hitz, M., Sigala, M., Murphy, J. (eds) Information and Communication Technologies in Tourism 2006. Springer, Vienna. https://doi.org/10.1007/3-211-32710-X_18
Download citation
DOI: https://doi.org/10.1007/3-211-32710-X_18
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-30987-2
Online ISBN: 978-3-211-32710-4