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Measuring the Credibility of Recommender Systems

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Information and Communication Technologies in Tourism 2006

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Abstract

Recommender systems promise to support travelers in complex decision-making processes; however, whether a recommendation is seen as credible advice and actually taken into account not only depends on travelers’ perceptions of the recommendation but also the system as the advice-giver. Trust has been identified as an important factor in online relationships but it is often focused on security issues that are of lesser relevance for recommender systems. It is argued that conceptualizations of trust in terms of credibility are more important to evaluate the persuasiveness of recommender systems. The findings of a study to develop and test credibility measures for recommender systems are presented and implications for future research are discussed.

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Author information

Authors and Affiliations

  1. Laboratory for Intelligent Systems in Tourism, Department of Recreation, Park & Tourism Sciences, Texas A&M University, USA

    KyungHyan Yoo & Ulrike Gretzel

Authors
  1. KyungHyan Yoo
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  2. Ulrike Gretzel
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Editor information

Editors and Affiliations

  1. Fakultät für Wirtschaftswissenschaften und Informatik, Alpen-Adria-Universität Klagenfurt, Klagenfurt, Austria

    Martin Hitz

  2. School of Business, University of the Aegean, Chios, Greece

    Marianna Sigala

  3. School of Business, University of Western Australia, Crawley, Western Australia, Australia

    Jamie Murphy

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© 2006 Springer-Verlag Wien

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Yoo, K., Gretzel, U. (2006). Measuring the Credibility of Recommender Systems. In: Hitz, M., Sigala, M., Murphy, J. (eds) Information and Communication Technologies in Tourism 2006. Springer, Vienna. https://doi.org/10.1007/3-211-32710-X_40

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  • DOI: https://doi.org/10.1007/3-211-32710-X_40

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-30987-2

  • Online ISBN: 978-3-211-32710-4

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