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A Multidimensional Approach to Country of Origin Effects in the Automobile Market

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Data Analysis and Decision Support

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Abstract

Research on Country of Origin effects has a long tradition. In the course of time, an increasing number of new aspects and additional dimensions have been taken into account. With regard to an international brand management it is here of interest whether and, if applicable, how specific country images vary from one target market to another. This paper contributes to answering this question by using the automobile market as an example and draws conclusions which involve managerial implications.

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Author information

Authors and Affiliations

  1. Dr. Ing. h.c. F. Porsche AG, Porschestr. 15-19, D-71634, Ludwigsburg, Germany

    Löffler Michael & Ulrich Lutz

Authors
  1. Löffler Michael
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  2. Ulrich Lutz
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Editor information

Editors and Affiliations

  1. Institute of Business Administration and Economics, Brandenburg University of Technology Cottbus, Konrad-Wachsmann-Allee 1, 03046, Cottbus, Germany

    Daniel Baier (Chair of Marketing and Innovation Management) (Chair of Marketing and Innovation Management)

  2. Department of Business Administration and Economics, Bielefeld University, Universitätsstr. 25, 33615, Bielefeld, Germany

    Reinhold Decker (Chair of Marketing) (Chair of Marketing)

  3. Computer Based New Media Group (CGNM), Institute for Computer Science, University of Freiburg, Georges-Köhler-Allee 51, 79110, Freiburg, Germany

    Lars Schmidt-Thieme

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Michael, L., Lutz, U. (2005). A Multidimensional Approach to Country of Origin Effects in the Automobile Market. In: Baier, D., Decker, R., Schmidt-Thieme, L. (eds) Data Analysis and Decision Support. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28397-8_28

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