Abstract
With the increase of global marketing competition and the dynamic change of the marketing environment, products produced by enterprises that are needed by consumers are more individualized and more flexible. It is an important research project for product consumers and enterprises of how to gain product information effectively. Intelligent customization technology of individual products in remote locations is one of the important sides of this project. In this paper, a customized motorcycle is taken as an example to study individual product specifications. A product customization agent is designed to match the contents and to calculate the methods of product value itemized. Using the agents, the traditional delivery of products through addresses can be replaced by product customization communization between consumers and enterprises. Furthermore a calculation method of individual motorcycle customization is proposed.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Finin, T., Weber, J. (1993), “Specification of the KQML: agent-communication language,” DARPA Knowledge sharing initiative, External interfaces working group.
Finin, T., et al. (1994), “KQML as an Agent Communication Language,” CIKW′94.
Huhns, M. N., Stephens, L. M. (1999), “Multiagent systems and societies of agents,” In G. Weiss, multiagent systems: A modern approach to distributed artificial intelligence, Cambridge, MA: MIT press.
O’Leary, D.E.D., Plant, R. (1997), “Artificial intelligence and virtual organizations,” Communications of the ACM, Vol.40, pp. 52–59.
Sycara, K., Pannu, A., Williamson, M., Zeng, D. (1996), “Distributed intelligent agents,” IEEE Expert, pp.36–45.
Wüpping. J. (2000), “Integrated Approach to Get Good Customer Product-solutions,” Engineering Design, Vol.1, pp.49–52.
Zwass, V. (1991), “Electronic commerce: Structures and issues,” International Journal of Electronic Commerce, Vol.1, pp.3–23.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2006 Springer
About this paper
Cite this paper
Zhao, Y., Zhao, C., Cha, J. (2006). Individual Product Customization Based On Multi-agent Technology. In: Abraham, A., de Baets, B., Köppen, M., Nickolay, B. (eds) Applied Soft Computing Technologies: The Challenge of Complexity. Advances in Soft Computing, vol 34. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-31662-0_62
Download citation
DOI: https://doi.org/10.1007/3-540-31662-0_62
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-31649-7
Online ISBN: 978-3-540-31662-6
eBook Packages: EngineeringEngineering (R0)