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Visual Analysis of Website Browsing Patterns

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Visual Interfaces to Digital Libraries

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 2539))

Abstract

The explosive growth on-line activity has established the echannel as a critical component of how institutions interact with their customers. One of the unique aspects of this channel is the rich instrumentation where it is literally possible to capture every visit, click, page view, purchasing decision, and other fine-grained details describing visitor browsing patterns. The problem is that the huge volume of relevant data overwhelms conventional analysis tools. To overcome this problem, we have deve loped a sequence of novel metaphors for visualizing website structure, paths and flow through the site, and website activity. The useful aspect of our tools is that they provide a rich visual interactive workspace for performing ad hoc analysis, discovering patterns, and identifying correlations that are impossible to find with traditional non-visual tools.

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Author information

Authors and Affiliations

  1. Visintuit, 1413 Durness Court, Suite 100, 60565, Naperville, IL

    Stephen G. Eick

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  1. Stephen G. Eick
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Editor information

Editors and Affiliations

  1. School of Library and Information Science, Indiana University, 10th Street and Jordan Avenue, Main Library 019, 47405, Bloomington, IN, USA

    Katy Börner

  2. College of Information Science and Technology, Drexel University, 3141 Chestnut Street, 19104-2875, Philadelphia, PA, USA

    Chaomei Chen

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© 2002 Springer-Verlag Berlin Heidelberg

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Eick, S.G. (2002). Visual Analysis of Website Browsing Patterns. In: Börner, K., Chen, C. (eds) Visual Interfaces to Digital Libraries. Lecture Notes in Computer Science, vol 2539. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-36222-3_6

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  • DOI: https://doi.org/10.1007/3-540-36222-3_6

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-00247-5

  • Online ISBN: 978-3-540-36222-7

  • eBook Packages: Springer Book Archive

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