Abstract
Web interfaces challenge traditional definitions of usability. A three phase model for website evaluation is proposed, based on initial attractiveness, exploration/navigation and transaction. Usabilityis rede fined as trade-o. between increasing the user’s motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors. Heuristics for assessing the attractiveness of web user interfaces are proposed based on aesthetic design, general arousal created bycontent, corporate identityand brand, and the perceived utilitymatc hed to users’ requirements. The heuristics are tested byev aluating three airline websites to demonstrate how different attractiveness and traditional usabilitytrade-offs contribute to overall effectiveness.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Fogg, B.J.: Persuasive computer: perspectives and research directions. In Proceedings:Human Factors in Computing Systems: CHI’98, Los Angeles, 18–23 April1998, 225–232. ACM Press, New York. (1998).
IBM: Ease of use: design principles.http://www.ibm.com/ibm/easy/eou ext.nsf/Publish/6. Accessed 20 Nov (2000).
Isen, A.M.: “Positive affect and decision making”. InLewis, M. & Haviland, J.(Eds.), Handbook of emotions. Guilford Press, New York (2000).
ISO: ISO 9241: Ergonomic requirements for office systems with visual display terminals(VDTs) Part 10: Dialogue Principles. International Standards Organisation(1997).
Kollok, P.: “The production of trust in online markets”. InLawler, E.J., Macy, M., Thyne S., and Walker H.A. (Eds): Advances in group processes, Vol. 16. JAI Press, Greenwich CT (1999).
Kristof, R., & Satran, A.: Interactivity by design: creating and communicating withnew media. Adobe Press, Mountain View CA (1995).
Lohse, G.L.: “Usabilityand profits in the digital economy”. In Mc Donald S., Waern, Y. and Cockton G. (Eds), People and Computers XIV, Usabilityor Else!Proceedings BCS-HCI Conference. Springer, Berlin (2000) 3–16.
Maslow, A.H., Frager, R., McReynolds, C., Cox, R., & Fadiman, J.: Motivationand personality (3rd ed.). Addison Wesley-Longman, New York (1987).
Monk, A.G., & Wright, P.: Improving your human-computer interface: a practicaltechnique. Prentice Hall, London (1993).
Mullet, K., & Sano, D.: Designing visual interfaces: communication oriented techniques.SunSoft Press, Englewood Cliffs NJ (1995).
Nielsen, J.: Usability engineering. Academic Press, New York (1993).
Nielsen, J.: Designing Web usability: the practice of simplicity. New Riders Publishing(1999).
Picard, R.W.: Affective computing. MIT Press, Cambridge MA (1997).
Reeves, B., & Nass, C.:The media equation: how people treat computers, televisionand new media like real people and places. CLSI/Cambridge UniversityPress,Stanford CA/Cambridge (1996).
Sutcliffe, A.G.: “User-centred design for multimedia applications”.ProceedingsVol. 1: IEEE Conference on Multimedia Computing and Systems, Florence. IEEE Computer Society Press, Alamitos CA (1999) 116–1123.
Sutcliffe, A.G., Ryan, M., Doubleday, A., & Springett, M.V.: Model mismatchanalysis: towards a deeper explanation of users’ usability problems. Behaviour andInformation Technology, 19(1), (2000) 43–55.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2001 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Sutcliffe, A. (2001). Heuristic Evaluation of Website Attractiveness and Usability. In: Johnson, C. (eds) Interactive Systems: Design, Specification, and Verification. DSV-IS 2001. Lecture Notes in Computer Science, vol 2220. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45522-1_11
Download citation
DOI: https://doi.org/10.1007/3-540-45522-1_11
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-42807-7
Online ISBN: 978-3-540-45522-6
eBook Packages: Springer Book Archive