Quality Control Techniques for Constructing Attractive Corporate Websites: Usability in Relation to the Popularity Ranking of Websites

Abstract

Content and usability are important in the context of efforts to raise the attractiveness of a corporate website. Regarding the content, there must be information indispensable for a corporate website. Regarding the usability, it is necessary to establish a usability test method. This paper describes the results of an investigation of the Japanese-language corporate websites of Japanese companies in order to specify the content necessary for a corporate website. Furthermore, a scenario-based usability test technique was applied and the relationship between the popularity of a website and its usability was examined. Based on the results obtained, we propose a framework for constructing a corporate website by tailoring the WBS (Work Breakdown Structure) and checklist for static quality assurance, and usability and function test for dynamic quality assurance.