Definition
In order to be able to evaluate beforehand the impact of a strategic or tactical move so as to plan optimal strategies to reach their goals, decision makers need reliable predictive systems. What-if analysis is a data-intensive simulation whose goal is to inspect the behavior of a complex system, such as the corporate business or a part of it, under some given hypotheses called scenarios. In particular, what-if analysis measures how changes in a set of independent variables impact a set of dependent variables with reference to a given simulation model such a model is a simplified representation of the business, tuned according to the historical corporate data. In practice, formulating a scenario enables the building of a hypothetical world that the analyst can then query and navigate.
Historical Background
Though what-if analysis can be considered as a relatively recent discipline, its background is rooted at the confluence of different research areas, some of which date...
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Recommended Reading
Armstrong S. and Brodie R. Forecasting for marketing. In Quantitative methods in marketing. G. Hooley and M. Hussey (eds.). Int. Thompson Business Press, London, 1999, pp. 92–119.
Balmin A., Papadimitriou T., and Papakonstantinou Y. Hypothetical Queries in an OLAP Environment. In Proc. 26th Int. Conf. on Very Large Data Bases, 2000, pp. 220–231.
Chen B., Chen L., Lin Y., and Ramakrishnan, R. Prediction cubes. In Proc. 31st Int. Conf. on Very Large Data Bases, 2005, pp. 982–993.
Coyle R.G. System Dynamics Modeling: A Practical Approach. Chapman and Hall, London, 1996.
Fossett C., Harrison D., and Weintrob H. An assessment procedure for simulation models: a case study. Oper. Res., 39(5): 710–723, 1991.
Golfarelli M., Rizzi S., and Proli A. Designing what-if analysis: towards a methodology. In Proc. ACM 9th Int. Workshop on Data Warehousing and OLAP, 2006, pp. 51–58.
Koutsoukis N.S., Mitra G., and Lucas C. Adapting on-line analytical processing for decision modeling: the interaction of information and decision technologies. Decis. Support Syst., 26(1):1–30, 1999.
Kreutzer W. System Simulation – Programming Styles and Languages. Addison Wesley, Reading, MA, 1986.
Law A.M. and Kelton W.D. Simulation Modeling and Analysis. McGraw-Hill Higher Education, Boston, MA, 1999.
Lee C., Huang H.C., Liu B., and Xu Z. Development of timed colour petri net simulation models for air cargo terminal operations. Comput. Ind. Eng., 51(1):102–110, 2006.
Roberts E.B. Managerial applications of system dynamics. Pegasus Communications, 1999.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2009 Springer Science+Business Media, LLC
About this entry
Cite this entry
Rizzi, S. (2009). What-If Analysis. In: LIU, L., ÖZSU, M.T. (eds) Encyclopedia of Database Systems. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-39940-9_466
Download citation
DOI: https://doi.org/10.1007/978-0-387-39940-9_466
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-35544-3
Online ISBN: 978-0-387-39940-9
eBook Packages: Computer ScienceReference Module Computer Science and Engineering