Abstract
Mass media is the term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience \(\ldots \) forming a mass society with special characteristics, notably atomization or lack of social connections (en. wikipedia.org).
These characteristics of mass media contrast sharply with the World Wide Web. Mass-media channels typically provide limited content to many people; the Web provides vast amounts of information, most of interest to few. Mass-media channels are typically consumed in a largely anonymous, passive manner, while the Web provides many interactive opportunities like chatting, emailing and trading. Our goal is to combine the best of both worlds: integrating the relaxing and effortless experience of mass-media content with the interactive and personalized potential of the Web, providing mass personalization.
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The dialog was: (woman’s voice) “Do you think I could borrow ten dollars until Thursday?,” (man’s voice) “Why not, it’s no big deal.”
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Acknowledgements
The authors would like to gratefully acknowledge Y. Ke, D. Hoiem, and R. Sukthankar for providing an audio fingerprinting system to begin our explorations. Their audio-fingerprinting system and their results may be found at: http://www.cs.cmu.edu/ yke/ musicretrieval.
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Fink, M., Covell, M., Baluja, S. (2009). Mass Personalization: Social and Interactive Applications Using Sound-Track Identification. In: Furht, B. (eds) Handbook of Multimedia for Digital Entertainment and Arts. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-89024-1_33
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DOI: https://doi.org/10.1007/978-0-387-89024-1_33
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