Abstract
While there is a rapid growth in the number of researchers and practitioners joining the service science community, this community has not yet settled on precise answers to two fundamental questions: “What is service?” and “Where is the science (in service science)?” This chapter examines possible answers to these two fundamental questions from multiple disciplinary perspectives, and proposes the Abstract Entity-Interaction-Outcome Universals (AEIOU) theory to frame the science of service systems.
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Spohrer, J.C., Demirkan, H., Krishna, V. (2011). Service and Science. In: Demirkan, H., Spohrer, J., Krishna, V. (eds) The Science of Service Systems. Service Science: Research and Innovations in the Service Economy. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-8270-4_18
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