Glossary
- Ambient Awareness:
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Awareness created through regular and constant reception and/or exchange of information fragments through social media
- MMORPG:
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Massively Multiplayer Online Role-Playing Game
- Mobile Social Media:
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Group of mobile marketing applications that allow the creation and exchange of user-generated content
- UCG:
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User-generated content
Definition
Social media are defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan and Haenlein 2010, p. 61). Without any doubt, social media and UCG have become a reality for millions of individuals and corporations. If it were a country, the social networking site Facebook would be the third most populated one in the world, with its over 900 million users. The collaborative project Wikipediawith an impressive 22 million articles has over 370 million readers worldwide and is undeniable a key...
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References
Kaplan AM (2012) If you love something, let it go mobile: mobile marketing and mobile social media 4×4. Bus Horiz 55(2): 129–139
Kaplan AM, Haenlein M (2009) The fairyland of second life: about virtual social worlds and how to use them. Bus Horiz 52(6): 563–572
Kaplan AM, Haenlein M (2010) Users of the world, unite! The challenges and opportunities of social media. Bus Horiz 53(1):59–68
Kaplan AM, Haenlein M (2011) The early bird catches the news: nine things you should know about micro-blogging. Bus Horiz 54(2): 105–113
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© 2014 Springer Science+Business Media New York
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Kaplan, A.M. (2014). Social Media, Definition and History. In: Alhajj, R., Rokne, J. (eds) Encyclopedia of Social Network Analysis and Mining. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6170-8_95
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