Skip to main content

The Case for Preference-Inconsistent Recommendations

  • Chapter
  • First Online:
Recommender Systems for Technology Enhanced Learning

Abstract

Critical thinking requires knowledge about the diversity of viewpoints on controversial issues. However, the diversity of perspectives often remains unexploited: Learners prefer preference-consistent over preference-inconsistent information, a phenomenon called confirmation bias. This chapter attempts to introduce how recommender systems can be used to stimulate unbiased information selection, elaboration and unbiased evaluation. The principle of preference-inconsistency and its role in supporting critical thinking is explained. We present our empirical approach, the experimental paradigm and a summary of our main findings. Taken together, the results indicate that preference-inconsistent recommendations are an effective approach for stimulating unbiased information selection, elaboration and evaluation. In conclusion, implications for research and practice are discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Adomavicius G, Tuzhilin A (2011) Context-aware recommender systems. In: Ricci F et al (eds) Recommender systems handbook. Springer, New York, NY, pp 217–253

    Chapter  Google Scholar 

  2. Baker L (1989) Metacognition, comprehension monitoring, and the adult reader. Educ Psychol Rev 1:3–38

    Article  Google Scholar 

  3. Berlyne DE (1960) Conflict, arousal, and curiosity. McGraw-Hill, New York, NY

    Book  Google Scholar 

  4. Chinn CA, Brewer WF (1993) The role of anomalous data in knowledge acquisition: a theoretical framework and implications for science instruction. Rev Educ Res 63:1–49

    Article  Google Scholar 

  5. Cronbach LJ, Snow RE (1977) Aptitudes and instructional methods: a handbook for research on interactions. Irvington, New York, NY

    Google Scholar 

  6. Ditto PH, Lopez DF (1992) Motivated skepticism: use of differential decision criteria for preferred and nonpreferred conclusions. J Pers Soc Psychol 63:568–584

    Article  Google Scholar 

  7. Doise W, Mugny G (1984) The social development of the intellect. Pergamon Press, Oxford

    Google Scholar 

  8. Drachsler H et al (2008) Navigation support for learners in informal learning environments. Proceedings of the 2008 ACM conference on recommender systems. ACM, New York, NY, pp 303–306

    Google Scholar 

  9. Edwards K, Smith EE (1996) A disconfirmation bias in the evaluation of arguments. J Pers Soc Psychol 71:5–24

    Article  Google Scholar 

  10. Faridani S et al (2010) Opinion space: a scalable tool for browsing online comments. Proceedings of the 28th international conference on human factors in computing systems. ACM, New York, NY, pp 1175–1184

    Google Scholar 

  11. Farzan R, Brusilovsky P (2005) Social navigation support in e-learning: what are the real footprints? In: Mobasher B, Anand SS (eds) Proceedings of the 19th international joint conference on artificial intelligence. Morgan Kaufmann Publishers Inc., San Francisco, CA, pp 49–80

    Google Scholar 

  12. Greitemeyer T, Schulz-Hardt S (2003) Preference-consistent evaluation of information in the hidden profile paradigm: beyond group-level explanations for the dominance of shared information in group decisions. J Pers Soc Psychol 84:322–339

    Article  Google Scholar 

  13. Hart W et al (2009) Feeling validated versus being correct: a meta-analysis of selective exposure to information. Psychol Bull 135:555–588

    Article  Google Scholar 

  14. Johnson DW et al (2000) Constructive controversy: the educative power of intellectual conflict. Change 32:28–37

    Article  Google Scholar 

  15. Johnson DW, Johnson RT (1979) Conflict in the classroom: controversy and learning. Rev Educ Res 49(1):51–69

    Article  Google Scholar 

  16. Johnson DW, Johnson RT (2009) Energizing learning: the instructional power of conflict. Educ Res 38:37–51

    Google Scholar 

  17. Jonas E et al (2001) Confirmation bias in sequential information search after preliminary decisions: an expansion of dissonance theoretical research on selective exposure to information. J Pers Soc Psychol 80:557–571

    Article  Google Scholar 

  18. Jonas E, Frey D (2003) Information search and presentation in advisor–client interactions. Organ Behav Hum Decis Process 91:154–168

    Article  Google Scholar 

  19. Kienhues D et al (2010) Dealing with conflicting or consistent medical information on the web: when expert information breeds laypersons’ doubts about experts. Learn Instr 21(2):193–204

    Article  Google Scholar 

  20. Van Knippenberg D et al (1994) In‐group prototypicality and persuasion: determinants of heuristic and systematic message processing. Br J Soc Psychol 33:289–300

    Article  Google Scholar 

  21. Van Knippenberg D, Wilke H (1992) Prototypicality of arguments and conformity to ingroup norms. Eur J Soc Psychol 22:141–155

    Article  Google Scholar 

  22. Knobloch-Westerwick S, Meng J (2009) Looking the other way: selective exposure to attitude-consistent and counterattitudinal political information. Commun Res 36:426–448

    Article  Google Scholar 

  23. Lord CG et al (1979) Biased assimilation and attitude polarization: the effects of prior theories on subsequently considered evidence. J Pers Soc Psychol 37(11):2098–2109

    Article  Google Scholar 

  24. Massa P, Avesani P (2007) Trust-aware recommender systems. Proceedings of the ACM conference on recommender systems. ACM, New York, NY, pp 17–24

    Google Scholar 

  25. McNee SM et al (2006) Making recommendations better: an analytic model for human-recommender interaction. In: Grinter R et al (eds) Proceedings of the ACM CHI conference on human factors in computing systems. ACM Press, New York, NY, pp 1103–1108

    Google Scholar 

  26. Miron AM, Brehm JW (2006) Reactance theory - 40 years later. Z Sozialpsychol 37(1):9–18

    Article  Google Scholar 

  27. Mojzisch A et al (2010) Biased evaluation of information during discussion: disentangling the effects of preference consistency, social validation, and ownership of information. Eur J Soc Psychol 40:946–956

    Article  Google Scholar 

  28. Munson SA et al (2009) Designing interfaces for presentation of opinion diversity. In: Olsen DR Jr et al (eds) Proceedings of the 27th international conference extended abstracts on human factors in computing systems. ACM Press, New York, NY, pp 3667–3672

    Google Scholar 

  29. Nemeth CJ (1995) Dissent as driving cognition, attitudes, and judgments. Soc Cogn 13(3):273–291

    Article  MathSciNet  Google Scholar 

  30. Nemeth CJ (2003) Minority dissent and its “hidden” benefits. New Rev Soc Psychol 2:11–21

    Google Scholar 

  31. Nemeth CJ, Rogers J (1996) Dissent and the search for information. Br J Soc Psychol 35:67–76

    Article  Google Scholar 

  32. Piaget J (1976) Die Äquilibration der kognitiven strukturen. Klett, Stuttgart, Germany

    Google Scholar 

  33. Piaget J (1950) The psychology of intelligence. Routledge & Kegan Paul, London, England

    Google Scholar 

  34. Roese NJ, Sherman JW (2007) Expectancy. Social psychology: handbook of basic principles, vol 2. Guilford Press, New York, NY, pp 91–115

    Google Scholar 

  35. Schulz-Hardt S et al (2000) Biased information search in group decision making. J Pers Soc Psychol 78:655–669

    Article  Google Scholar 

  36. Schwind C et al (2011) I will do it, but I don’t like it: user reactions to preference-inconsistent recommendations. In: Tan D et al (eds) Proceedings of the ACM CHI conference on human factors in computing systems. ACM Press, New York, NY, pp 349–352

    Google Scholar 

  37. Schwind C et al (2012) Preference-inconsistent recommendations: an effective approach for reducing confirmation bias and stimulating divergent thinking? Comput Educ 58:787–796

    Article  Google Scholar 

  38. Schwind C, Buder J (2012) Reducing confirmation bias and evaluation bias: when are preference-inconsistent recommendations effective–and when not? Comput Hum Behav 28(6):2280–2290

    Article  Google Scholar 

  39. Sinha R, Swearingen K (2001) Comparing recommendations made by online systems and friends. Proceedings of the DELOS-NSF workshop on personalization and recommender systems in digital libraries. ACM, New York, NY

    Google Scholar 

  40. Spiro RJ, Jehng JC (1990) Cognitive flexibility and hypertext: theory and technology for the nonlinear and multidimensional traversal of complex subject matter. In: Nix D, Spiro RJ (eds) Cognition, education, and multimedia: exploring ideas in high technology. Erlbaum, Hillsdale, NJ, pp 163–205

    Google Scholar 

  41. Stanovich KE, West RF (1997) Reasoning independently of prior belief and individual differences in actively open-minded thinking. J Educ Psychol 89:342–357

    Article  Google Scholar 

  42. Sunstein CR (2007) Republic. com. 20. Princeton University Press, Princeton, NJ

    Google Scholar 

  43. Trilling B, Fadel C (2009) 21st century skills: learning for life in our times. Jossey-Bass, San Francisco, CA

    Google Scholar 

  44. Vosniadou S (1994) Capturing and modeling the process of conceptual change. Learn Instr 4:45–69

    Article  Google Scholar 

  45. West RF et al (2008) Heuristics and biases as measures of critical thinking: associations with cognitive ability and thinking dispositions. J Educ Psychol 100(4):930–941

    Article  Google Scholar 

  46. De Wit FRC, Greer LL (2008) The black-box deciphered: a meta-analysis of team diversity, conflict, and team performance. Academy of Management Best Paper Proceedings. AOM, Briarcliff Manor

    Google Scholar 

  47. Wood W et al (1994) Minority influence: a meta-analytic review of social influence processes. Psychol Bull 115:323

    Article  Google Scholar 

  48. Yoo KH, Gretzel U (2011) Creating more credible and persuasive recommender systems: the influence of source characteristics on recommender system evaluations. In: Ricci F et al (eds) Recommender systems handbook: a complete guide for research scientists and practitioners. Springer, New York, NY, pp 455–477

    Chapter  Google Scholar 

  49. Zuckerman E (2008) Homophily, serendipity, xenophilia, http://www.ethanzuckerman.com/blog/2008/04/25/homophily-serendipity-xenophilia/

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Christina Schwind .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer Science+Business Media New York

About this chapter

Cite this chapter

Schwind, C., Buder, J. (2014). The Case for Preference-Inconsistent Recommendations. In: Manouselis, N., Drachsler, H., Verbert, K., Santos, O. (eds) Recommender Systems for Technology Enhanced Learning. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-0530-0_7

Download citation

  • DOI: https://doi.org/10.1007/978-1-4939-0530-0_7

  • Published:

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4939-0529-4

  • Online ISBN: 978-1-4939-0530-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics