Abstract
You’ve got an established business, or perhaps, are just starting one. Or you’re a professional with highly sought-after talents and you produce successful outcomes for your clients. In either of these scenarios, to market you or your business (they could be the same thing) effectively, in 2017 you’re going to have to build a great website. It’s pretty much expected—if your customer base/clients can’t find you online either using their desktop computer or their mobile device, they’re going to assume you don’t know what you’re doing, and they’ll search out someone else.
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© 2016 Springer Science+Business Media New York
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Buddenbrock, F. (2016). Search Engine Optimization: Getting to Google’s First Page. In: Lee, N. (eds) Google It. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-6415-4_5
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DOI: https://doi.org/10.1007/978-1-4939-6415-4_5
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