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Abstract

This short chapter focuses on targeting. Targeting increases the yield of attacks, i.e., the response rate. Targeting also reduces the efficacy of spam filters and related technologies, and as such, vastly improves the profits scammers reap. We overview how to estimate the yield of attacks, and how to identify scams that are likely to become more common.

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References

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Jakobsson, M. (2016). Scams and Targeting. In: Jakobsson, M. (eds) Understanding Social Engineering Based Scams. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-6457-4_1

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  • DOI: https://doi.org/10.1007/978-1-4939-6457-4_1

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4939-6455-0

  • Online ISBN: 978-1-4939-6457-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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