Abstract
Television has become a common – and often a dominant – practice in the everyday life of people. A transition to a mobile environment seems natural – as industries like to believe. But is this really so? To what extent will mobile television have the same position as well as the same practices as the traditional television set? Our research has identified that the affordances of mobile television are quite different. In this chapter we will first identify those affordances and then we will investigate whether these also lead to a new practice of watching television.
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Acknowledgments
This paper is the result of research performed within the Maximize DVB Usage in Flanders (Maduf) project, a joint research project of the Interdisciplinary Institute for Broad Band Technology (IBBT) and several industrial partners. The research was conducted by Nokia Siemens Networks, Belgacom, Telenet, Option, Proximus, Scientific Atlanta, and VRT in cooperation with the IBBT research groups: Catholic University of Leuven (CUO and ICRI), the University of Ghent (IBCN, WICA, MMLab and MICT), the Free University of Brussels (ETRO and SMIT) and IMEC (DESICS). Within this project IBBT-SMIT was responsible for the qualitative user research.
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Lievens, B., Vanhengel, E., Pierson, J., Jacobs, A. (2010). Does Mobile Television Enhance a New Television Experience?. In: Marcus, A., Roibás, A., Sala, R. (eds) Mobile TV: Customizing Content and Experience. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-84882-701-1_10
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DOI: https://doi.org/10.1007/978-1-84882-701-1_10
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