Abstract
MoFilm, the first mobile film festival, achieved some legitimacy when multiple Academy Award-winning actor Kevin Spacey hosted the show in 2009. Spacey commented: “[I]n some countries, this might be the first time they [people] ever see a movie. … They won’t see it on that big screen; they’ll see it on a small one.”1 According to a 2007 Gartner report, sales of cell phones skyrocketed for the first time to more than 1 billion.2 In 2008, the number of worldwide subscribers topped 4 billion, covering 60% of the world population.3 There are more mobile phones than TVs (there are 1.4 billion TVs worldwide4). Spacey concluded: “The quality of work and the simple ability at storytelling, the thing that ignites someone and inspires them to tell a story, can really come from anywhere.”5
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Notes
- 1.
Putting Movies on Mobiles, Digital Planet broadcast on BBC World Service blog, 27 February 2009
- 2.
Cell Phone Sales Hit 1 Billion Mark, Marguerite Reardon on CNET News blog, 27 February 2008
- 3.
Cell Phone Activations Hit 4 Billion Worldwide, Jamie Lendino on Gearlog blog, 24 December 2008
- 4.
Media Statistics: Television (most recent) by Country, NationMaster.com
- 5.
Putting Movies on Mobiles, Digital Planet broadcast on BBC World Service blog, 27 February 2009
- 6.
TV, Internet and Mobile Usage in U.S. Keeps Increasing, Says Nielsen, Robert Seidman on TV by the Numbers blog, 23 February 2009
- 7.
Half a Billion Mobile TV Viewers by 2013, Chris Albrecht on NewTeeVee blog, 10 February 2009
- 8.
Americans View 34 Percent More Online Videos in November 2008 Compared to a Year Ago, Press Release comScore Video Metrix, 5 January 2009
- 9.
Big Growth for the Internet Ahead, Cisco Says, Om Malik on GIGAom blog, 16 June 2008
- 10.
User Generated Online Video: Consumer Usage Exploded in 2006 but Revenues will Prove Slow to Develop, Press Release, Screendigest, 15 January 2007
- 11.
NBC Universal’s new Total Audience Measure Index (TAMi)
- 12.
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 29 January 2009
- 13.
MOFILM – The world’s biggest global mobile short film festival, about MoFilm video, MoFilm.com
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Kitson, F. (2010). Mobile TV’s Time to Shine Has Arrived. In: Marcus, A., Roibás, A., Sala, R. (eds) Mobile TV: Customizing Content and Experience. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-84882-701-1_2
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