The Sociability of Mobile TV

Abstract

Both mobile phones and television are known for the social practices they enable. Television has been a social medium since its introduction in households all over the world. Although its main aim is entertaining and informing its viewers, people often watch television together with close relatives or good friends, talk about what is going on while watching television or even structure their social activities around a television show (e.g., eating dinner while watching the news) (Lull 1980). But television programs are also part of social interactions away from the television set, when discussing favorite television programs around the water cooler at work, or recommending shows to watch to good friends. The main function of mobile phones on the other hand has always been social from the start: communicating with other people, when and wherever you want, first using voice communication and later also with text messages and video communication. So what happens when these two social media are combined? It is clear that mobile TV cannot be successful without taking social practices when watching TV on a mobile device into account. Although one approach could be to let the users appropriate the device in their social environment, as happened with text messaging, the risk that it does not match their current practices is too big. A better approach is to design mobile TV applications that take direct advantage of the social aspects of each medium, which means adding interactive features that will enable and support social interaction between users on different levels. In order to get an idea of the possibilities, it is interesting to look at recent research in the closely related domain of interactive television.