Abstract
A properly designed website allows the user to search for information faster, and more accurately. The information content of the website should be also adapted to the needs of the user. The purpose of this article is to present a novel Language of Benefits (LoB) approach to facilitate the use of websites for individual user groups. The LoB approach is an approach addressed to IT Analysts, to facilitate the process of web design, so that designed websites can better satisfy the many expected benefits of users themselves.
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Katarzyna, O., Anna, C., Marcin, S. (2018). Language of Benefits as a Novel Tool for Improving Website Personalisation. In: Wrycza, S., Maślankowski, J. (eds) Information Systems: Research, Development, Applications, Education. SIGSAND/PLAIS 2018. Lecture Notes in Business Information Processing, vol 333. Springer, Cham. https://doi.org/10.1007/978-3-030-00060-8_7
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