Abstract
The information inherent in a product’s form—evident as contrast and/or novelty of shapes, colors and any other visible characteristics—communicates meanings to viewers via empathic expression. Indeed, mass-produced products, seen daily by millions in homes, workplaces, stores and streets, constitute more pervasive and arguably more compelling mass media than newspapers, radio, TV and movies. As with other mass media the design of a product either entertains audiences by reinforcing existing mindsets or edifies them by changing them in ways that benefit users and society.
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08 January 2019
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References
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Berlyne, D.E.: Aesthetics and Psychobiology. Appleton-Century-Crofts, New York (1971)
Osgood, C.E.: The Measurement of Meaning. University of Illinois Press, Urbana (1957)
Coates, F.D.: Watches Tell More than Time. McGraw-Hill, New York (2003)
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Coates, D. (2019). Products as Mass Media: Entertainment vs. Edification. In: Ahram, T., Karwowski, W., Taiar, R. (eds) Human Systems Engineering and Design. IHSED 2018. Advances in Intelligent Systems and Computing, vol 876. Springer, Cham. https://doi.org/10.1007/978-3-030-02053-8_65
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DOI: https://doi.org/10.1007/978-3-030-02053-8_65
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