Abstract
With increasing popularity of location-based social networks, POI recommendation has received much attention recently. Unlike most of the current studies which provide recommendations from perspective of users, in this paper, we focus on the perspective of Point-of-Interest (POI) for predicting potential users for a given POI. We propose a novel vector representation model for the prediction. Many current matrix factorization-based methods only pay attention to combining new information and basic matrix factorization, while in our model, we improve the matrix factorization model itself by replacing dot product with cosine similarity. We also address the problem of randomness of user’s check-in behavior by applying deep neural network to modeling the relationships between the user’s current check-in and context information of current check-in. Extensive experiments conducted on two real-world datasets demonstrate the superior performance of our proposed model and the effectiveness of the factors incorporated in our model.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Agrafiotis, D.K., Lobanov, V.S.: Nonlinear mapping networks. J. Chem. Inf. Comput. Sci. 40(6), 1356–1362 (2000)
Cheng, C., Yang, H., King, I., et al.: Fused matrix factorization with geographical and social influence in location-based social networks. In: Aaai, vol. 12, pp. 17–23 (2012)
Feng, S., Cong, G., An, B., et al.: POI2Vec: geographical latent representation for predicting future visitors. In: AAAI, pp. 102–108 (2017)
Gambs, S., Killijian, M.O., del Prado Cortez, M.N.: Next place prediction using mobility markov chains. In: Proceedings of the First Workshop on Measurement, Privacy, and Mobility, ACM, vol. 3 (2012)
Gao, H., Tang, J., Hu, X., et al.: Content-aware point of interest recommendation on location-based social networks. In: AAAI, pp. 1721–1727 (2015)
He, J., Li, X., Liao, L., et al.: Inferring a personalized next point-of-interest recommendation model with latent behavior patterns. In: AAAI, pp. 137–143 (2016)
He, X., Liao, L., Zhang, H., et al.: Neural collaborative filtering. In: Proceedings of the 26th International Conference on World Wide Web. International World Wide Web Conferences Steering Committee, pp. 173–182 (2017)
Horozov, T., Narasimhan, N., Vasudevan, V.: Using location for personalized POI recommendations in mobile environments. In: 2006 International symposium on IEEE Applications and the Internet 2006 SAINT, pp. 6–129 (2006)
Huang, P.S., He, X., Gao, J., et al.: Learning deep structured semantic models for web search using clickthrough data. In: Proceedings of the 22nd ACM International Conference on Information and Knowledge Management, ACM, pp. 2333–2338 (2013)
Koren, Y., Bell, R., Volinsky, C.: Matrix factorization techniques for recommender systems. Computer 8, 30–37 (2009)
Li, H., Ge, Y., Hong, R., et al.: Point-of-interest recommendations: learning potential check-ins from friends. In: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, ACM, pp. 975–984 (2016)
Lian, D., Zhao, C., Xie, X., et al.: GeoMF: joint geographical modeling and matrix factorization for point-of-interest recommendation. In: Proceedings of the 20th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, ACM, pp. 831–840 (2014)
Liang, D., Altosaar, J., Charlin, L., et al.: Factorization meets the item embedding: regularizing matrix factorization with item co-occurrence. In: Proceedings of the 10th ACM Conference on Recommender Systems, ACM, pp. 59–66 (2016)
Liu, Q., Wu, S., Wang, L., et al.: Predicting the next location: a recurrent model with spatial and temporal contexts. In: AAAI, pp. 194–200 (2016)
Mikolov, T., Chen, K., Corrado, G., et al.: Efficient estimation of word representations in vector space (2013). arXiv preprint arXiv:1301.3781
Song, C., Qu, Z., Blumm, N., et al.: Limits of predictability in human mobility. Science 327(5968), 1018–1021 (2010)
Xue, H.J., Dai, X., Zhang, J., et al.: Deep matrix factorization models for recommender systems. In: IJCAI, pp. 3203–3209 (2017)
Yuan, Q., Cong, G., Ma, Z., et al.: Time-aware point-of-interest recommendation. In: Proceedings of the 36th International ACM SIGIR Conference on Research and Development in Information Retrieval, ACM, pp. 363–372 (2013)
Zheng, V.W., Zheng, Y., Xie, X., et al.: Collaborative location and activity recommendations with GPS history data. In: Proceedings of the 19th International Conference on World Wide Web, ACM, pp. 1029–1038 (2010)
Acknowledgement
This work is partially supported by JSPS KAKENHI Grant Number JP15H05708 and the Chongqing Nature Science Foundation under contract number cstc2016jcyjA0398.
Author information
Authors and Affiliations
Corresponding authors
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Switzerland AG
About this paper
Cite this paper
Peng, S., Xie, X., Mine, T., Su, C. (2018). Vector Representation Based Model Considering Randomness of User Mobility for Predicting Potential Users. In: Miller, T., Oren, N., Sakurai, Y., Noda, I., Savarimuthu, B.T.R., Cao Son, T. (eds) PRIMA 2018: Principles and Practice of Multi-Agent Systems. PRIMA 2018. Lecture Notes in Computer Science(), vol 11224. Springer, Cham. https://doi.org/10.1007/978-3-030-03098-8_5
Download citation
DOI: https://doi.org/10.1007/978-3-030-03098-8_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-03097-1
Online ISBN: 978-3-030-03098-8
eBook Packages: Computer ScienceComputer Science (R0)