Abstract
This paper presents a new secure and targeted mobile coupon delivery scheme based on blockchain. Our goal is to design a decentralized targeted mobile coupon delivery framework, which enables the secure delivery of targeted coupons to eligible mobile users whose behavioral profiles accurately satisfy the targeting profile defined by the vendor. It does not require trusted third-party meanwhile protects the mobile user and vendor’s information security, including user privacy, data integrity and rights protection. We adopt Policy-Data Contract Pair (PDCP) to control the transfer of information between users and vendors and use encryption algorithm to ensure the data security. Once transactions containing signatures are recorded in the blockchain after consensus, they become non-repudiation. Theoretical analysis and simulation experimental results demonstrate that our model has higher security and lower computation than JG’16 scheme.
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Acknowledgments
This work was partially supported by the National Natural Science Foundation of China (61472316, 61502380), the key Research and Development Program of Shaanxi Province (2017ZDXM-GY-011), the grant Basic Research Program of Shaanxi Province (2016ZDJC-05), and the Science and Technology Program of Shenzhen (JCYJ20170816100939373).
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Gu, Y., Gui, X., Xu, P., Gui, R., Zhao, Y., Liu, W. (2018). A Secure and Targeted Mobile Coupon Delivery Scheme Using Blockchain. In: Vaidya, J., Li, J. (eds) Algorithms and Architectures for Parallel Processing. ICA3PP 2018. Lecture Notes in Computer Science(), vol 11337. Springer, Cham. https://doi.org/10.1007/978-3-030-05063-4_40
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DOI: https://doi.org/10.1007/978-3-030-05063-4_40
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