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Understanding Key Motivations for Using a Hotel Gamified Application

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Information and Communication Technologies in Tourism 2019

Abstract

While hospitality has been one of the industries that have been keen to adopt and use various technologies, the proliferation of gamification application is still to materialise. It is therefore very interesting to investigate the potential benefits of gamified applications for both demand and supply in the area of the hospitality industry by identifying the motives of individuals’ when they use a hotel-gamified application. Since fun has become the requirement to ensure continuous demands for many products or services, companies and organizations feel the need to involve fun in their offerings to secure continuity in consumption and use. Hence, this study aims to understand the meaning of fun for individuals when they will use a hotel-gamified application. Visual material was prepared so the interviewees would have an idea of how a hotel-gamified application would look if it were in existence today based on the current definitions of gamification.

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Author information

Authors and Affiliations

  1. Centre for Contemporary Hospitality and Tourism, University of Derby, Derby, UK

    Demos Parapanos & Elina (Eleni) Michopoulou

Authors
  1. Demos Parapanos
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  2. Elina (Eleni) Michopoulou
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Correspondence to Demos Parapanos .

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Editors and Affiliations

  1. Business School, University of Eastern Finland, Joensuu, Finland

    Juho Pesonen

  2. Faculty of Informatics, TU Wien, Vienna, Austria

    Julia Neidhardt

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Parapanos, D., Michopoulou, E.(. (2019). Understanding Key Motivations for Using a Hotel Gamified Application. In: Pesonen, J., Neidhardt, J. (eds) Information and Communication Technologies in Tourism 2019. Springer, Cham. https://doi.org/10.1007/978-3-030-05940-8_32

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