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Intention to Use M–Banking: The Role of E–WOM

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Intelligent Systems Design and Applications (ISDA 2018 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 940))

Abstract

M–banking is one of the latest mobile technological phenomena, which is fetching multiple benefits to the banking sector and the customers. Based on illustrious e–WOM, extremely cited IT adoption (TAM) and the related studies, this paper explores the role of e–WOM on intention to use m–banking. A survey research with structural equation modeling (SEM) of 220 participants who have used or intend to use m–banking in Vietnam. Research results externalize that e–WOM has a dominant role in the structural model of intention to use m–banking. Interestingly, the research model highly amounts to 76.3% of intention to use m–banking.

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Notes

  1. 1.

    The statistics of United Nations (2018): population, Internet World Stats (2018): Internet users, We Are Social (2017): mobile subscribers, and 3G and 4G users up to 2018 from http://vneconomy.vn.

  2. 2.

    According to the statistics of payment department, state bank of Vietnam (2018).

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Acknowledgment

The authors acknowledge the helpful comments of triple-blind reviewers for this research.

Author information

Authors and Affiliations

  1. Banking University of Ho Chi Minh City, Ho Chi Minh City, Vietnam

    Thanh D. Nguyen, Thy Q. L. Nguyen & Thi V. Nguyen

  2. Bach Khoa University, Ho Chi Minh City, Vietnam

    Thanh D. Nguyen

  3. Ho Chi Minh City Development Bank, Ho Chi Minh City, Vietnam

    Tung D. Tran

Authors
  1. Thanh D. Nguyen
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  2. Thy Q. L. Nguyen
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  3. Thi V. Nguyen
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  4. Tung D. Tran
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Corresponding author

Correspondence to Thanh D. Nguyen .

Editor information

Editors and Affiliations

  1. Machine Intelligence Research Labs, Auburn, WA, USA

    Ajith Abraham

  2. School of Information Technology and Engineering, Vellore Institute of Technology, Vellore, Tamil Nadu, India

    Aswani Kumar Cherukuri

  3. Tijuana Institute of Technology, Tijuana, Mexico

    Patricia Melin

  4. Machine Intelligence Research Labs, Auburn, WA, USA

    Niketa Gandhi

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Nguyen, T.D., Nguyen, T.Q.L., Nguyen, T.V., Tran, T.D. (2020). Intention to Use M–Banking: The Role of E–WOM. In: Abraham, A., Cherukuri, A.K., Melin, P., Gandhi, N. (eds) Intelligent Systems Design and Applications. ISDA 2018 2018. Advances in Intelligent Systems and Computing, vol 940. Springer, Cham. https://doi.org/10.1007/978-3-030-16657-1_20

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