Abstract
Now a day we use online platforms for everything in our daily life. Using shopping online via mobile application and shopping via online website become a typical procedure in our daily life. People like to do shopping online, but we still did not know the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study aimed to investigate the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study used a sample of 143 participant to measure the adoption of shopping online via both website and mobile shopping. The collected data analyzed using SPSS. The results show that mobile apps is more adopted in term of accessibility but website shopping is more adopted in term searchability. This study did not find significant difference it term of total adoption of both website and mobile shopping. The future researchers could focus in measuring the difference in term of usability and security which we assume could bring a valid result.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Al-Debei, M.M., Akroush, M.N., Ashouri, M.I.: Consumer attitudes towards online shopping: the effects of trust, perceived benefits, and perceived web quality. Internet Res. 25(5), 707–733 (2015)
Almarashdeh, I.: Sharing instructors experience of learning management system: a technology perspective of user satisfaction in distance learning course. Comput. Hum. Behav. 63, 249–255 (2016). https://doi.org/10.1016/j.chb.2016.05.013
Almarashdeh, I., Alsmadi, M.: Investigating the acceptance of technology in distance learning program. In: International Conference on Information Science and Communications Technologies (ICISCT), Tashkent Uzbekistan, pp. 1–5. IEEE (2016)
Almarashdeh, I., Alsmadi, M.K.: How to make them use it? Citizens acceptance of M-government. Appl. Comput. Inform. 13(2), 194–199 (2017). https://doi.org/10.1016/j.aci.2017.04.001
Almarashdeh, I., Sahari, N., Zin, N.M., Alsmadi, M.: Instructors acceptance of distance learning management system. In: International Symposium on Information Technology 2010 (ITSim 2010), Kuala Lumpur, vol. 1, pp. 1–6. IEEE (2010)
Almarashdeh, I.A., Sahari, N., Zin, N.A.M., Alsmadi, M.: Acceptance of learning management system: a comparison between distance learners and instructors. Adv. Inf. Sci. Serv. Sci. 3(5), 1–9 (2011)
Bednarz, M., Ponder, N.: Perceptions of retail convenience for in-store and online shoppers. Mark. Manag. J. 20(1), 49–65 (2010)
Colwell, S.R., Aung, M., Kanetkar, V., Holden, A.L.: Toward a measure of service convenience: multiple-item scale development and empirical test. J. Serv. Mark. 22(2), 160–169 (2008)
Davis, F., Bagozzi, R., Warshaw, P.: User acceptance of computer technology: a comparison of two theoretical models. Manag. Sci. 35(8), 982–1003 (1989)
Dey, R., D’souza, R., D’souza, J.: Relationship between Brick and Mortar stores and m-commerce facilitates customers towards shopping online. Educ. Quest 6(3), 189 (2015)
IWS: Internet world stats: usage and population statistics (2018). Retrieved from Internet World Stats: http://www.internetworldstats.com/stats.htm
Jiang, L., Yang, Z., Jun, M.: Measuring consumer perceptions of online shopping convenience. J. Serv. Manag. 24(2), 191–214 (2013)
Lin, C., Wei, Y.-H., Lekhawipat, W.: Time effect of disconfirmation on online shopping. Behav. Inf. Technol. 37(1), 87–101 (2018)
Mosteller, J., Donthu, N., Eroglu, S.: The fluent online shopping experience. J. Bus. Res. 67(11), 2486–2493 (2014)
Nuryakin, N., Farida, N.: Effects of convenience online shopping and satisfaction on repeat-purchase intention among students of higher institutions in Indonesia. J. Internet Bank. Commer. 21(2) (2016)
Palacios, S.: Examining the Effects of Online Shopping Convenience, Perceived Value, and Trust on Customer Loyalty. New Mexico State University, Las Cruces (2016)
Pappas, I.O., Kourouthanassis, P.E., Giannakos, M.N., Lekakos, G.: The interplay of online shopping motivations and experiential factors on personalized e-commerce: a complexity theory approach. Telematics Inform. 34(5), 730–742 (2017)
Saxena, S.: Enhancing ICT infrastructure in public services: factors influencing mobile government (m-government) adoption in India. The Bottom Line (just-accepted), 00-00 (2017)
Schmitz, C., Bartsch, S., Meyer, A.: Mobile app usage and its implications for service management-empirical findings from german public transport. Procedia-Soc. Behav. Sci. 224, 230–237 (2016)
Seiders, K., Voss, G.B., Godfrey, A.L., Grewal, D.: SERVCON: development and validation of a multidimensional service convenience scale. J. Acad. Mark. Sci. 35(1), 144–156 (2007)
Sekaran, U.: Research Methods for Business: A Skill-Building Approach, 4th edn. Wiley, New York (2003)
Shareef, M.A., Dwivedi, Y.K., Laumer, S., Archer, N.: Citizens’ adoption behavior of mobile government (mGov): a cross-cultural study. Inf. Syst. Manag. 33(3), 268–283 (2016). https://doi.org/10.1080/10580530.2016.1188573
Szymanski, D.M., Hise, R.T.: E-satisfaction: an initial examination. J. Retail. 76(3), 309–322 (2000)
Venkatesh, V., Zhang, X.: Unified theory of acceptance and use of technology: U.S. vs. China. J. Glob. Inf. Technol. Manag. 13(1), 5–27 (2010)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Almarashdeh, I. et al. (2020). Search Convenience and Access Convenience: The Difference Between Website Shopping and Mobile Shopping. In: Madureira, A., Abraham, A., Gandhi, N., Silva, C., Antunes, M. (eds) Proceedings of the Tenth International Conference on Soft Computing and Pattern Recognition (SoCPaR 2018). SoCPaR 2018. Advances in Intelligent Systems and Computing, vol 942. Springer, Cham. https://doi.org/10.1007/978-3-030-17065-3_4
Download citation
DOI: https://doi.org/10.1007/978-3-030-17065-3_4
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-17064-6
Online ISBN: 978-3-030-17065-3
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)