Abstract
There are activities that on-line customers daily perform, which involve a multi-criteria decision challenge. Choosing a destination for traveling, buying a book to read, or buying a mobile phone are some examples. Customers analyze and compare alternatives considering a set of shared characteristics, and under certain criteria. E-commerce websites frequently present the information of products without special support to compare them by one or many properties. Moreover support for decision making is limited to sorting, filtering, and side-by-side comparison tables. Consequently, customers may have the feeling that the merchants interests influence their choices, which are no longer grounded on the rational arguments they would like to put in practice. Moreover, the alternatives of interest for the customer are frequently scattered across various shops, with no support to collect and compare them in a consistent and customized manner. In this article, we propose empowering users with multi-criteria decision making support on any website, and across different websites. We also present Logikós, a toolbox supporting multi-criteria decision making depending on the presentation layer of any Web page.
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Notes
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http://www.trivago.com Last accessed December 2018.
- 3.
https://browserext.github.io/browserext/ - Last accessed on Nov, 2018.
- 4.
https://www.superdecisions.com/ - Last accessed on Nov, 2018.
- 5.
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Acknowledgement
The authors of this publication acknowledge the support of the Project 691249, RUC-APS: Enhancing and implementing Knowledge based ICT solutions within high Risk and Uncertain Conditions for Agriculture Production Systems (www.ruc-aps.eu), funded by the European Union under their funding scheme H2020-MSCA-RISE-2015.
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Fernández, A., Bosetti, G., Firmenich, S., Zaraté, P. (2019). Logikós: Augmenting the Web with Multi-criteria Decision Support. In: Freitas, P., Dargam, F., Moreno, J. (eds) Decision Support Systems IX: Main Developments and Future Trends. EmC-ICDSST 2019. Lecture Notes in Business Information Processing, vol 348. Springer, Cham. https://doi.org/10.1007/978-3-030-18819-1_10
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