Exploration and Thinking on the Cultural Communication of Guangdong Museum

Abstract

The cultural communication of traditional museums is centered on the exhibition of real objects. With the upgrading of cultural consumption, the public is no longer satisfied with the museum cultural consumption mode of reading-style. In the context of consumption of new culture, Guangdong Museum tries to explore a new form of museum culture communication by taking the cultural and creative product as a breakthrough. The way of cultural communication with the core of cultural and creative products is a multi-level mode of interactive communication, which is based on the cultural consumption demand as its starting point, the modern design as its means and the new media as its channel. This mode of communication breaks through the time and space boundaries of museum culture communication and makes the museum culture really enter the public life.