Abstract
Crowdfunding is an innovative form of fund raising that enables individuals and businesses to leverage a large audience of potential supporters for financing their projects: disseminating the message to many potential contributors compensates for the smaller individual commitment. In the recent years, thanks to web-based platforms, crowdfunding received increasing attention and branched into several subtypes, such as, reward-based and equity-based initiatives, which enable supporters to pre-buy products or acquire company shares, respectively. Indeed, crowdfunding platforms have several advantages (e.g., reducing barriers to bottom up initiatives and democratizing access to high-return investments). Simultaneously, as governments are in their early stage of addressing the many risks and grey areas related to the dynamics of crowdfunding, the accountability of platforms has a crucial role. In this paper, we investigate the transparency of the User Interface (UI) of equity crowdfunding platforms and we discuss the implications in enabling users to make better informed decisions about their investments.
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Li, S., Caporusso, N. (2020). Investigating Transparency and Accountability of User Interfaces for Data Visualization: A Case Study on Crowdfunding. In: Ahram, T., Taiar, R., Colson, S., Choplin, A. (eds) Human Interaction and Emerging Technologies. IHIET 2019. Advances in Intelligent Systems and Computing, vol 1018. Springer, Cham. https://doi.org/10.1007/978-3-030-25629-6_121
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DOI: https://doi.org/10.1007/978-3-030-25629-6_121
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