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Relationship Between Facebook Fan Page and Trust of Fans

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Human Systems Engineering and Design II (IHSED 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1026))

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Abstract

This study explored the influence of fan pages on the fans’ trust, and the changes in users’ trust in fan pages through online interaction, communication and sharing. This study used online questionnaire and collected 231 valid samples. Among those, 158 respondents joined 1 to 50 fan pages (68.4%); 192 respondents joined these fan pages for more than one year (83.1%). Young and middle-aged users have higher degree of acceptance of the online community, most of the fan pages are design to attract young people. The most common type of fan page is about brands or commodities (122 people, 50.8%), followed by restaurants, stores or sightseeing spots (106 people, 44.2%). This study used stepwise regression to analyze the questionnaires. The results showed that community communication and sharing have a positive relationship with the trust of fan pages, and the influence of community interaction on the trust of fan pages is insignificant.

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Author information

Authors and Affiliations

  1. Department of Industrial Design, National Cheng Kung University, No. 1, University Road, Tainan City, Taiwan R.O.C.

    Yu-Hsiu Hung & Chia-Hui Feng

  2. Department of Creative Product Design, Southern Taiwan University of Science and Technology, No. 1, Nan-Tai Street, Yung Kang Dist., Tainan City, Taiwan R.O.C.

    Chia-Hui Feng

  3. Department of Visual Communication Design, Southern Taiwan University of Science and Technology, No. 1, Nan-Tai Street, Yung Kang Dist., Tainan City, Taiwan R.O.C.

    Chung-Jen Chen

Authors
  1. Yu-Hsiu Hung
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  2. Chia-Hui Feng
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  3. Chung-Jen Chen
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Corresponding author

Correspondence to Chia-Hui Feng .

Editor information

Editors and Affiliations

  1. Institute for Advanced Systems Engineering, University of Central Florida, Orlando, FL, USA

    Tareq Ahram

  2. University of Central Florida, Orlando, FL, USA

    Waldemar Karwowski

  3. Department of Computer Science, Universität der Bundeswehr München, Neubiberg, Germany

    Stefan Pickl

  4. Université de Reims Champagne Ardenne, Reims Cedex 2, France

    Redha Taiar

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Hung, YH., Feng, CH., Chen, CJ. (2020). Relationship Between Facebook Fan Page and Trust of Fans. In: Ahram, T., Karwowski, W., Pickl, S., Taiar, R. (eds) Human Systems Engineering and Design II. IHSED 2019. Advances in Intelligent Systems and Computing, vol 1026. Springer, Cham. https://doi.org/10.1007/978-3-030-27928-8_122

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