Skip to main content

Forming Customer eXperience Professionals: A Comparative Study on Students’ Perception

  • Conference paper
  • First Online:
Human Systems Engineering and Design II (IHSED 2019)

Abstract

User eXperience (UX) and Usability are well-known concepts in Human-Computer Interaction (HCI). Traditionally related to Service Science, Customer eXperience also becomes a relevant HCI topic. It extends the UX concept, in a holistic approach. It focuses on customer’s interaction with the whole range of products, systems and services that a company offers. Forming CX professionals may be challenging. The paper presents a comparative study on students’ perception on CX. The survey includes students from Chile, Romania, and Spain. It compares the perception of students enrolled in different programs: Computer Science, Tourism, Medical Technology, Law, and Civil Engineering.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 229.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 299.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Laming, C., Mason, K.: Customer experience – an analysis of the concept and its performance in airline brands. Res. Transp. Bus. Manag. 10, 15–25 (2014)

    Article  Google Scholar 

  2. ISO 9241–210: Ergonomics of human-system interaction — Part 11: Usability: Definitions and concepts. International Organization for Standardization, Geneva (2018)

    Google Scholar 

  3. Lewis, J.R.: Usability: lessons learned… and yet to be learned. Int. J. Hum. Comput. Interact. 30(9), 663–684 (2014)

    Article  Google Scholar 

  4. Rusu, V., Rusu, C., Botella, F., Quiñones, D.: Customer eXperience: is this the ultimate eXperience? In: Proceedings Interacción. ACM (2018)

    Google Scholar 

  5. Rusu, C., Rusu, V., Roncagliolo, S., González, C.: Usability and user experience: what should we care about? Int. J. Inf. Technol. Syst. Approach 8(2), 1–12 (2015)

    Article  Google Scholar 

  6. Interaction Design Foundation: Customer Touchpoints - The Point of Interaction Between Brands, Businesses, Products and Customers. http://www.interaction-design.org/literature/article/customer-touchpoints-the-point-of-interaction-between-brands-businesses-products-and-customers

  7. CX Goes Mainstream: The Customer Experience Industry Report (2018). http://www.usertesting.com

  8. Thompson, M.: The CX tower of Babel: what CX job descriptions tell us about corporate CX initiatives. Interactions 25(3), 74–77 (2018)

    Article  MathSciNet  Google Scholar 

Download references

Acknowledgments

We would like to thank to all students involved in the study. Camila Bascur has been granted the “INF-PUCV” Graduate Scholarship. Authors from Pontificia Universidad Católica de Valparaíso and Universidad de Playa Ancha are participating in the HCI-Collab Project – The Collaborative Network to Support HCI Teaching and Learning Processes in IberoAmerica (http://hci-collab.com/).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Cristian Rusu .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Rusu, C. et al. (2020). Forming Customer eXperience Professionals: A Comparative Study on Students’ Perception. In: Ahram, T., Karwowski, W., Pickl, S., Taiar, R. (eds) Human Systems Engineering and Design II. IHSED 2019. Advances in Intelligent Systems and Computing, vol 1026. Springer, Cham. https://doi.org/10.1007/978-3-030-27928-8_60

Download citation

Publish with us

Policies and ethics