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Thailand’s Software Startup Ecosystem

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Fundamentals of Software Startups

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Abstract

Software startups are currently very popular in Thailand, and existing information reveals an increase in the number of participants and investors in software startup businesses. Moreover, widespread events have been held to showcase the products and services these businesses have contributed. Software startups primarily develop innovations in the form of software produced from limited resources within a limited time. This software must be able to contribute to a sustainable business, and must be adjustable to each business size. Previous research indicates that both attention and emphasis must be placed on the importance of studying software startups in the form of empirical research. This will assist decision-making for those who are interested in initiating software startups and those who want to support them. Research has scarcely studied software startups in Thailand, and therefore, we are interested in Thai startups’ current situation as well as the startup ecosystem. This study clarifies that software startups in Thailand are defined as newly emerging businesses anticipated to help businesses grow quickly. Each software startup is in search of a different business model, as current software startups in Thailand have been created to help and support particular businesses. However, software startups rarely invent their own unique, exotic business models or apply advanced technologies and research in their startups.

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Author information

Authors and Affiliations

  1. Prince of Songkla University, Songkhla, Thailand

    Aziz Nanthaamornphong & Rattana Wetprasit

Authors
  1. Aziz Nanthaamornphong
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  2. Rattana Wetprasit
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Corresponding author

Correspondence to Aziz Nanthaamornphong .

Editor information

Editors and Affiliations

  1. Department of Business and IT, University of Southeast Norway, Bø i Telemark, Norway

    Anh Nguyen-Duc

  2. Center for Entrepreneurship, Reutlingen University, Reutlingen, Germany

    Jürgen Münch

  3. School of Technology, PUCRS, Porto Alegre, Brazil

    Rafael Prikladnicki

  4. Facoltà di Scienze e Tecnologie Informatiche, La Libera Università di Bolzano, Bolzano, Italy

    Xiaofeng Wang

  5. Faculty of Information Technology, University of Jyväskylä, Jyväskylä, Finland

    Pekka Abrahamsson

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Nanthaamornphong, A., Wetprasit, R. (2020). Thailand’s Software Startup Ecosystem. In: Nguyen-Duc, A., Münch, J., Prikladnicki, R., Wang, X., Abrahamsson, P. (eds) Fundamentals of Software Startups. Springer, Cham. https://doi.org/10.1007/978-3-030-35983-6_12

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  • DOI: https://doi.org/10.1007/978-3-030-35983-6_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-35982-9

  • Online ISBN: 978-3-030-35983-6

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