Abstract
Improving the customer experience is now strategic for insurance business. Current practices focus on subjective customer experience. In this paper, we claim that experience could be defined as a situation being processed. Thus, we propose an artifact for observation of experiences through an event based model. From video corpus, this model calculates mereotopological relations to identify “drops of experiences” as a hypergraph. Designed as a tool for marketing teams, this artifact aims to help them identify relevant customer experiences.
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Beaudon, G., Soulier, E., Gayet, A. (2020). Experience Analysis Through an Event Based Model Using Mereotopological Relations: From Video to Hypergraph. In: Rocha, Á., Adeli, H., Reis, L., Costanzo, S., Orovic, I., Moreira, F. (eds) Trends and Innovations in Information Systems and Technologies. WorldCIST 2020. Advances in Intelligent Systems and Computing, vol 1160. Springer, Cham. https://doi.org/10.1007/978-3-030-45691-7_45
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DOI: https://doi.org/10.1007/978-3-030-45691-7_45
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