Abstract
Data-driven technologies can persuade humans to optimize their behavior and context based on objective data. However, current data-driven technologies have limited persuasive powers, because of a misfit between technology, end-users and context. Neglecting end-users in the development process contributes to this misfit and to limited engagement with the to-be-developed technology. This threatens sustainable (long-term) implementation. Therefore, this paper demonstrates how a bottom-up participatory development approach can improve the persuasive design of data-driven technologies and simultaneously increase engagement of end-users to foster sustainable implementation. This is done by describing part of the development of an Audit & Feedback system for healthcare workers at a Dutch regional general hospital. The system intends to contribute to reducing antimicrobial resistance. The rationale for, questions asked at and results of a questionnaire and two focus groups are described.
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Keizer, J., Jong, N.Bd., Naiemi, N.A., van Gemert-Pijnen, J.E.W.C. (2020). Persuading from the Start: Participatory Development of Sustainable Persuasive Data-Driven Technologies in Healthcare. In: Gram-Hansen, S., Jonasen, T., Midden, C. (eds) Persuasive Technology. Designing for Future Change. PERSUASIVE 2020. Lecture Notes in Computer Science(), vol 12064. Springer, Cham. https://doi.org/10.1007/978-3-030-45712-9_9
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