Abstract
Environment is very important for consumers shopping. In-store characteristics such as store layout, decoration, music and store employee are the key of consumers shopping experience. However, the current online shop system lacks environment information and in-store characteristics, which are very important for consumers shopping experience. In this paper, we designed a new mixed-reality (MR) shop system by mixing virtual in-store characteristics and real environment, which might be the possible direction for the future online shop system. Technically, we developed a new spatial understanding algorithm and layout mechanism to support responsive spatial layout. In our system, store designers only need to design once, and our system can make any place to the mixed reality shop. We have invited some participants to test the usability and efficiency of our system. We have obtained a positive feedback through the preliminary user study.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Haridasan, A.C., Fernando, A.G.: Online or in-store: unravelling consumer’s channel choice motives (2018)
Microsoft: MixedRealityToolkit-Unity (2018). https://github.com/Microsoft/MixedRealityToolkit-Unity. Accessed 29 Mar 2018
Sikström, E., Høeg, E.R., Mangano, L., Nilsson, N.C., De Götzen, A., Serafin, S.: Shop’til you hear it drop: influence of interactive auditory feedback in a virtual reality supermarket. In: Proceedings of the 22nd ACM Conference on Virtual Reality Software and Technology, pp. 355–356. ACM (2016)
Yalch, R., Spangenberg, E.: Effects of store music on shopping behavior. J. Consum. Market. 7(2), 55–63 (1990)
Kim, M., Lee, M.K., Dabbish, L.: Shop-i: Gaze based interaction in the physical world for in-store social shopping experience. In: Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems, pp. 1253–1258. ACM (2015)
Li, F.-L., et al.: AliMe assist: an intelligent assistant for creating an innovative e-commerce experience. In: Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, pp. 2495–2498. ACM (2017)
Funk, M., Kritzler, M., Michahelles, F.: HoloLens is more than air tap: natural and intuitive interaction with holograms. In: Proceedings of the Seventh International Conference on the Internet of Things, p. 31. ACM (2017)
Amalberti, R., Carbonell, N., Falzon, P.: User representations of computer systems in human-computer speech interaction. Int. J. Man Mach. Stud. 38(4), 547–566 (1993)
Microsoft.github.io: Getting Started with MRTK | Mixed Reality Toolkit Documentation (2019). https://microsoft.github.io/MixedRealityToolkit-Unity/Documentation/GettingStartedWithTheMRTK.html
Singh, P., Katiyar, N., Verma, G.: Retail shop ability: the impact of store atmospherics & store layout on consumer buying patterns. Int. J. Sci. Technol. Res. 3(8), 15–23 (2014)
Sloot, L.M., Verhoef, P.C., Franses, P.H.: The impact of brand equity and the hedonic level of products on consumer stock-out reactions. J. Retail. 81(1), 15–34 (2005)
Verhoef, P.C., Lemon, K.N., Parasuraman, A., Roggeveen, A., Tsiros, M., Schlesinger, L.A.: Customer experience creation: determinants, dynamics and management strategies. J. Retail. 85(1), 31–41 (2009)
Van Rompay, T.J.L., Krooshoop, J., Verhoeven, J.W.M., Pruyn, A.T.H.: With or without you: interactive effects of retail density and need for affiliation on shopping pleasure and spending. J. Bus. Res. 65(8), 1126–1131 (2012)
Terblanche, N.S.: Revisiting the supermarket in-store customer shopping experience. J. Retail. Consum. Serv. 40, 48–59 (2018)
Mortimer, G.: Toward a shopping typology of primary male grocery shoppers. Int. J. Retail Distrib. Manag. 40(10), 790–810 (2012)
Nsairi, Z.B.: Managing browsing experience in retail stores through perceived value: implications for retailers. Int. J. Retail Distrib. Manag. 40(9), 676–698 (2012)
Helmefalk, M., Hultén, B.: Multi-sensory congruent cues in designing retail store atmosphere: effects on shoppers’ emotions and purchase behavior. J. Retail. Consum. Serv. 38, 1–11 (2017)
Pantano, E., Gandini, A.: Exploring the forms of sociality mediated by innovative technologies in retail settings. Comput. Hum. Behav. 77, 367–373 (2017)
Seock, Y.-K., Lin, C.: Cultural influence on loyalty tendency and evaluation of retail store attributes: an analysis of taiwanese and american consumers. Int. J. Retail Distrib. Manag. 39(2), 94–113 (2011)
Johnson, E.F., Foster-Johnson, E.: Graphical Applications with TCL and TK. Hungry Minds, Incorporated (1996)
Kim, B.: Responsive web design, discoverability, and mobile challenge. Libr. Technol. Rep. 49(6), 29–39 (2013)
Author information
Authors and Affiliations
Corresponding authors
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Dou, H., Tanaka, J. (2020). A Mixed-Reality Shop System Using Spatial Recognition to Provide Responsive Store Layout. In: Chen, J.Y.C., Fragomeni, G. (eds) Virtual, Augmented and Mixed Reality. Design and Interaction. HCII 2020. Lecture Notes in Computer Science(), vol 12190. Springer, Cham. https://doi.org/10.1007/978-3-030-49695-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-030-49695-1_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-49694-4
Online ISBN: 978-3-030-49695-1
eBook Packages: Computer ScienceComputer Science (R0)